Should I buy Sony stock in 2025?

What is Sony?

How much is the Sony stock?

The price of Sony stock is rising this week. As of now, the share is trading at $26.62, marking a 1.22% increase in the last 24 hours and up 5.09% for the week. Sony’s market capitalisation stands at $160.23 billion, with an average daily trading volume of 6.63 million shares over the past three months. The current price-to-earnings (P/E) ratio is 20.02, while the dividend yield is 0.47%, and the stock beta is 0.77, indicating lower volatility compared to the broader market. For South African investors, Sony’s stable growth and relatively low risk could offer attractive exposure to global tech and entertainment trends.

Our complete analysis of the Sony stock

Having carefully reviewed Sony Group Corporation’s latest quarterly financial performance, the evolution of its stock price over the last three years, and the outputs of multiple proprietary analytical models combining technical, fundamental, and industry competitive data, it is clear that Sony currently presents an intriguing case within the global technology sector. With recent results outpacing expectations and numerous bullish signals emerging, the synthesis of these findings invites a timely strategic question for the South African investor: so, why might Sony stock once again become a strategic entry point into the multi-industry technology and entertainment space in 2025?

Recent Performance and Market Context

Sony’s share price currently trades at $26.62, at the upper end of its 52-week range ($15.86–$26.95), marking a remarkable +69.66% annual return and +32.77% gain over the past six months. This impressive outperformance has been matched by robust intraday and weekly momentum, with a recent 1.22% advance and a solid +5.09% gain over the past week—evidence of growing investor enthusiasm and market confidence. The stock’s rally has coincided with Sony delivering Q4 and annual results that not only beat consensus forecasts, but also demonstrated broad-based strength across its diversified segments, despite sector-wide volatility.

• The announcement of a partial spin-off of Sony Financial Group, unlocking value and strengthening shareholder alignment.
• A ¥250 billion ($1.7 billion) share buyback, signalling management’s intensified commitment to shareholder value creation.
• Continued outperformance in gaming (PlayStation), entertainment, and semiconductor verticals, even as global trade and tariff challenges persist.

From a macro perspective, Sony's growth aligns with a constructive global technology cycle, buoyed by advancing consumer digitalization, resilient creative industry spending, and renewed appetite for Asian equities amid a moderate risk-on environment. Within this context, Sony’s robust fundamentals and diversified corporate model seem particularly well aligned to deliver sustained shareholder value.

Technical Analysis

Technical signals around Sony are unambiguously bullish as of late May 2025. Leading indicators point to sustained upward momentum:

• Relative Strength Index (RSI, 14 days): 65.92—still short of overbought territory, but confirming strong buying demand.
• MACD: 0.23 (Buy signal)—reinforcing the positive trend structure with continued bullish crossover.
• Williams %R: –41.38—indicating persistent bullish momentum while allowing for further upside before hitting exhaustion.
• Moving Averages: All primary moving averages (20, 50, 100, and 200-day) sit below the current price and signal “Buy”, corroborating a robust multi-month uptrend.

Key technical levels:

• Support: $26.50 (intraday low, Fibonacci pivot support).
• Resistance: $26.95 (52-week high), followed by psychological targets at $28.38 (analyst consensus) and $34.61 (+30% scenario).
• Volume: Sustained at 6.63 million shares (3-month average), underscoring depth and liquidity.

With twelve buy signals across moving averages and eight out of ten oscillators flashing “Buy”, Sony’s technical outlook points to an ongoing bullish phase, offering attractive entry points both for tactical and medium-term investors.

Fundamental Analysis

Sony’s fundamentals robustly justify the recent rerating:

• Revenue Growth: Q4 saw revenues of approximately $27.9 billion (¥3.7 trillion), contributing to an annual revenue increase that beat both market forecasts and sector comparables. Gaming remains the largest contributor, with PlayStation driving $31.5 billion (+9% YoY) in division revenues and a striking +43% operating income growth—even as PS5 unit volumes naturally slow after initial pandemic-era surges.
• Profitability: Operating income rose 16% above consensus estimates, with annual net profits up 17.62%. EPS stands at $1.33 TTM, supporting a trailing P/E of 20.02—reasonable in the context of Sony’s growth profile and the broader tech sector.
• Valuation: The stock’s valuation is both compelling and justified. At a forward P/E below many global tech peers and given its superior return on capital, the risk/reward skews positive for fundamental investors.
• Structural Strengths: Sony’s brand power, relentless innovation (exemplified by product launches like the FX2 Cinema camera), and successful pivot towards digital and subscription-based models across gaming, music, and film, all contribute to its earnings quality and competitive positioning. Its continued investment in R&D and global studio expansion ($3.1B Las Vegas studio project) further reinforce these advantages.

Volume and Liquidity

The liquidity profile of Sony stock is a key attraction for institutional and retail investors alike. Daily average volume of 6.63 million shares ensures tight bid-offer spreads and low transaction costs, while the relative float provides room for dynamic valuation swings in response to news-flow and broader capital rotation. The sizeable recent buyback further enhances per-share value metrics and can act as a floor during periods of market consolidation. This sustained trading activity has, in recent months, coincided with a material uptick in both price and analyst target upgrades, reflecting growing long-term conviction from market participants.

Catalysts and Positive Outlook

The medium-term trajectory for Sony is nourished by numerous tangible catalysts:

• Divisional Spin-offs: The upcoming partial spin-off of Sony Financial Group (September 2025) and a potential semiconductors listing later this year are poised to unlock hidden value, enhance capital flexibility, and sharpen Sony’s corporate focus.
• Aggressive Capital Returns: The new share buyback program not only boosts per-share shareholder value but is a clear indicator of management’s high confidence in the underlying business trajectory.
• Innovation and New Product Launches: From the FX2 Cinema camera in imaging to new multiplatform gaming titles and music investments, Sony continues to set the pace in high-margin entertainment.
• Resilience in Gaming: Despite a natural slowdown in hardware volumes, the PlayStation ecosystem maintains global leadership through its software library, subscription services, and robust user engagement.
• Sustainability and ESG Initiatives: Sony is accelerating clean energy procurement and broader ESG commitments—important for institutional inflows and appealing to ESG-conscious investors.
• Favourable Sector and Macro Tailwinds: The company benefits from ongoing secular trends in content consumption, digitization, and demand for sophisticated image sensors, along with renewed global investor interest in high-quality Asian multinationals.
• Analyst and Market Consensus: With all six tracked analyst recommendations at “Buy” and not a single “Hold” or “Sell,” sentiment is highly constructive.

Investment Strategies

For active investors, Sony’s current positioning offers notable flexibility across multiple time horizons:

• Short-Term: The stock is testing resistance at its all-time highs and showing clear buying momentum on most technical indicators. Entering near the current support ($26.50) provides a risk-managed window for those seeking to capture continued upside, especially ahead of spin-off execution and additional product launches.
• Medium-Term: Strategic catalysts (spin-offs, buybacks, product cycles) suggest fundamentals-driven appreciation toward the consensus target of $28.38 and beyond. Investors looking to benefit from further re-rating of Sony’s core businesses or new segment listings may find the current level particularly well-timed.
• Long-Term: Sony’s world-class brands, diversified earnings base, ongoing innovation, and disciplined capital allocation lay the groundwork for multi-year value compounders. For South African investors seeking hard-currency exposure to Asia’s tech leadership, Sony’s position as a multi-vertical innovator offers defensive resilience and secular growth.

In all cases, incremental positioning ahead of anticipated catalysts or on minor price pullbacks may represent an optimal risk/reward approach for a core technology holding.

Is It the Right Time to Buy Sony?

To summarise, Sony today stands out as a global technology leader exhibiting exceptional momentum, underpinned by superior execution and a robust capital returns strategy. Its performance over the past year (+69.66%) is not merely the result of market rotation, but rather a tangible outcome of strong earnings delivery, evolving business mix, and ongoing innovation targeting secular growth markets. The fundamental backdrop—attractive valuation, brand strength, diversification, and expansion beyond core electronics—justifies renewed interest. Technical signals and elevated liquidity levels reinforce the notion that Sony may be entering a fresh bullish phase, with imminent catalysts poised to support additional upside.

In light of these converging positives, Sony appears to represent an excellent opportunity for the well-informed investor seeking strategic access to global technology trends. With its compelling combination of resilience, innovation, and shareholder alignment, the current period may offer one of the best risk-adjusted entries in recent years. As the next wave of financial and strategic catalysts approaches, those considering a position in Sony may find it is exactly the type of diversified leader poised to outperform in 2025 and beyond.

For investors aiming to capitalise on transformative change and high-quality growth in the global technology sector, Sony’s current trajectory seems particularly deserving of close attention and serious consideration.

How to buy Sony stock in South Africa?

Buying Sony shares online has never been easier or more secure for South African investors. Through a regulated broker, you can access global stock markets safely, even from your computer or phone. The two most popular methods are spot buying (direct share purchase) and trading via CFDs (Contracts for Difference). Each approach allows you to invest in Sony, but with different mechanics, costs, and possible outcomes. Below, we clearly explain both options, so you can choose what suits your needs best—don’t miss our detailed broker comparison further down the page.

Spot buying

A cash or spot purchase means you buy Sony shares outright and become a part-owner of the company. With most South African-friendly brokers, you pay a fixed commission per order, typically around R100–R150 (or about $5–$8), plus possible currency conversion fees. For example, if Sony shares are trading at $26.62 (approx. R500 at a USD/ZAR rate of 18.8), a $1,000 investment (around R18,800) would let you buy about 37 shares (after paying a brokerage fee of roughly $5).

Gain scenario

If Sony’s share price increases by 10%, your 37 shares would collectively be worth $1,100.
Result: That’s a $100 gross gain, or +10% on your initial investment.

Trading via CFD

CFD trading lets you speculate on Sony’s share price movements without owning the actual shares. Instead, you open a position with your broker, using leverage (often between 2x and 10x), which magnifies your potential gains—and losses. Fees typically include the spread (difference between buy and sell price) and overnight financing if you hold positions longer than one day. For example, with a $1,000 deposit, and 5x leverage, you'd have $5,000 market exposure to Sony shares.

Gain scenario

If the share price rises by 8%, your CFD position returns 8% × 5 = 40%.
Result: That’s a $400 gain (excluding fees) on your $1,000 margin.

Final advice

Before committing your capital, it’s essential to compare brokers: look at fees, trading platforms, regulations, and whether they suit your personal objectives and risk appetite. Some investors favour owning real shares for long-term growth, while others prefer the flexibility—and higher risk—of leveraged CFD trading. Your best choice will depend on your investment style and goals. For a full side-by-side overview of leading brokers serving South African residents, see our comprehensive broker comparison further down the page.

Our 7 tips for buying Sony stock

The latest news about Sony

Sony stock surged 5.09% in the past week, backed by robust technical "Strong Buy" signals. Following an impressive year-on-year climb of nearly 70%, Sony’s share price continued its upward momentum, closing at $26.62 as of May 30, 2025. Technical analysis remains highly favorable, with consensus across moving averages, MACD, RSI, and other key indicators supporting further upside potential. The bullish outlook is reinforced by a 6.59% consensus analyst upside to $28.38, which is especially relevant for ZA investors seeking resilient, international stocks in their portfolios amid global market uncertainties.

Sony delivered Q4 results far above expectations, highlighting strong operational performance despite sector headwinds. In the most recent quarter, the group reported operating profit up 16% over analyst estimates and a net annual profit surge of 17.62%, with PlayStation and digital entertainment proving resilient. PlayStation’s revenue rose 9% with a 43% gain in operating profit, ensuring stability even as physical console sales fell. This operational robustness and a track record of exceeding market forecasts boosts investor confidence, which is notable for South African institutional allocators prioritizing quality multinationals.

Sony’s ¥250 billion ($1.7 billion) share buyback program signals management confidence and enhances shareholder value. The newly announced repurchase initiative underlines leadership’s commitment to value creation and reflects the company’s strong liquidity. Such corporate actions typically support share price appreciation and dividend yield—an attribute especially appealing for ZA-based funds and private investors interested in stable, shareholder-friendly global equities. The existing ADR structure enables straightforward access for South African market participants through local brokers.

Sony’s diversified and leading portfolio, including dominant gaming and entertainment franchises, underpins forward growth in the South African context. The PlayStation ecosystem—widely distributed and recognized in the Southern African market—continues to deliver outsized profits, supported by innovation (new products like the FX2 Cinema camera) and content leadership in gaming, music, and film. South African consumers enjoy direct access to Sony gaming, home entertainment, and electronics, sustaining local brand strength and ensuring the group remains well positioned versus competitors in the regional digital and leisure goods landscape.

The upcoming spin-off of Sony Financial Group and potential semiconductor division restructuring illustrate a strategy for ongoing value creation and focus. With the financial arm scheduled for a partial spin-off this September, followed by possible further corporate actions within the semiconductor business, Sony is unlocking fresh sources of strategic flexibility and potential returns. These steps attract attention from ZA professional investors seeking international opportunities not only for capital appreciation but also for exposure to global sector transformations, such as fintech and advanced manufacturing, which increasingly resonate with the trajectory of the South African tech and financial ecosystem.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.