Should I buy Prosus stock in 2025? Insights and tips for South Africa

What is Prosus?

How much is the Prosus stock?

The price of Prosus stock is rising this week. As of today, the share trades at €45.72, showing a 0.15% gain over the past 24 hours but a slight dip of 0.68% for the week. Prosus holds a robust market capitalization of €102.91 billion and maintains an average three-month daily volume of 3.64 million shares. The current price/earnings ratio stands at 16.33, with a modest dividend yield of 0.22% and a low beta of 0.70, indicating limited volatility. With these steady metrics and ongoing strategic growth, Prosus remains a notable option for SA investors seeking stability in dynamic global technology sectors.

Our complete analysis of the Prosus stock

Having rigorously reviewed Prosus’s latest results and three-year stock performance, we aggregated diverse analytical sources—financials, technical signals, sectoral benchmarks, and our proprietary algorithms—for this deep-dive on Prosus (PRX). The resulting profile presents a company that is not only navigating global tech shifts with agility but also redefining its value proposition through operational execution and strategic capital allocation. So, why might Prosus stock once again become a strategic entry point into the global technology sector in 2025?

Recent Performance and Market Context

Prosus’s share price has moved decisively higher over the past year, closing at €45.72 (+0.15% intraday) and notching an impressive +34.99% return over 12 months. In the last six months alone, the stock is up nearly +19%, beating key regional technology indices and showcasing strong resilience even amidst sectoral volatility. After reaching yearly highs of €47.52 and rebounding from a 52-week low of €29.94, Prosus demonstrates stable upward momentum underpinned by continued operational progress.

Key events have catalysed this positive momentum:

• E-commerce Profitability: The business turned profitable six months ahead of guidance, delivering a US$110m profit in H1 FY2025 versus a US$264m loss a year earlier.
• Share Buyback Program: An ongoing initiative has returned some US$30bn in value to stakeholders, enhancing per-share metrics and reinforcing investor confidence.
• Leadership Renewal: The appointment of Fabricio Bloisi as CEO effective July 2024 brings strategic clarity and operational expertise, signaling management’s commitment to innovation and value creation.

On the macro level, technology adoption surges across segments—from food delivery and digital marketplaces to fintech—align with Prosus’s core strengths. Relative to its peer group, the group’s diversified exposure across 80+ markets means it is positioned to benefit from cyclical recoveries, global demand for digitisation, and rebounding consumer confidence—especially relevant for investors in South Africa seeking international tech exposure with robust roots.

Technical Analysis

Analyzing recent chart patterns and indicators, Prosus appears to be at a compelling technical juncture. While the 14-day RSI sits at a neutral 49.6, suggesting neither overbought nor oversold conditions, the MACD indicator is flashing a mild buy signal (+0.06), indicating potential for a bullish shift. This is supported by solid moving average dynamics:

• MA50 (€45.63) and MA200 (€44.55)—both flashing buy signals—show constructive medium-term momentum.
• The MA5 and MA20 are marginally below price, offering a near-term buffer and suggesting short-term volatility might precede a broader uptrend.

Key levels to watch:

• Support Zone: €45.54–€46.27, repeatedly respected on recent pullbacks.
• Resistance: €46.00, with potential to break higher on strong volume.
• Fibonacci Pivot: €45.82—a level of technical confluence.

In sum, while some sell signals persist on short-term averages, the underlying price structure is increasingly constructive. The neutral RSI allows room for further appreciation without signaling imminent exhaustion, and the MA50/MA200 bullish signals indicate the medium-term path remains upward.

Fundamental Analysis

Prosus’s fundamental strengths have rarely looked more robust. Group revenue rose across every major segment in recent reports, with FY2024 delivering €5.27bn in revenue, €7.0bn in net income, and a marked return to e-commerce profitably well ahead of schedule. Particularly noteworthy:

• E-Commerce: Surpassed profitability targets, with guidance now for >$435m in FY2025—well ahead of prior mid-point.
• OLX and Real Estate: OLX Group’s revenue up +20%, Real Estate +21%, evidencing scaling core platforms.
• Food Delivery: Delivered US$4.9bn revenue (+16%), slashing trading losses by 76%.
• Payments & Fintech: Revenue up 24%, as management pairs growth with sharper cost discipline.

From a valuation standpoint:

• P/E (TTM) of 16.33 and forward P/E of 15.48 are highly competitive versus comparable global tech platforms—suggesting attractive entry points given double-digit growth potential and improving margins.
• Market Cap: At €102.91bn, Prosus commands serious scale, yet its discount to intrinsic value (anchored by Tencent holdings and robust portfolio businesses) remains a structural upside case for re-rating.

Strategically, Prosus’s innovation engine continues to fire:

• Over 550 data scientists, massive AI/GenAI deployments across platforms
• Strong global brand in classified marketplaces, food delivery, and digital payments
• Net cash of €1.55bn providing transactional flexibility

Structural diversification into high-growth economies—complemented by an asset-light approach—underpins sustained long-term upside.

Volume and Liquidity

Prosus enjoys exceptional market liquidity:

• Average 3-month volume: 3.64 million shares measures up to leading European and global tech peers.
• Consistently high volume signals active institutional interest and market confidence, facilitating efficient price discovery and ensuring that both entry and exit for investors remain frictionless.
• The large float and ongoing buyback program reinforce a dynamic valuation environment, supporting sustained rerating potential as performance milestones are delivered.

Such liquidity is a significant advantage for South African and international investors seeking efficient exposure to a high-growth, large-cap tech name.

Catalysts and Positive Outlook

Forward-looking drivers for Prosus remain highly compelling:

• AI and Innovation: Ongoing deployment of generative AI and digital transformation initiatives are already bearing fruit in portfolio efficiency, customer acquisition, and service innovation. The Prosus AI community has scaled to over 550 data scientists.
• Portfolio Quality: With sector leadership in food delivery, classifieds, fintech and edtech, Prosus’s businesses touch almost one-quarter of the world’s population.
• Tencent Stake: A significant holding in Tencent anchors Prosus to the continued momentum of Asia’s leading platform ecosystem.
• Succession and Governance: The July transition to CEO Fabricio Bloisi—backed by an experienced board—reinforces the company’s forward orientation.
• ESG and Sustainability: Science Based Targets Initiative (SBTi)–validated emission reduction goals (Scope 1 & 2 to zero by FY28), strong tax transparency and participation, and increasing diversity in digital education initiatives position Prosus as a forward-thinking corporate leader—an emerging criterion for institutional capital allocation.
• Shareholder Value Initiatives: Continued buyback program, enhanced dividend (+43% for free float shareholders), and a disciplined approach to capital return increase appeal to value- and growth-oriented investors alike.

Collectively, these factors point toward a convincing scenario for multiple positive catalysts throughout the coming year.

Investment Strategies

Prosus’s current price dynamics open the door for a range of strategies:

• Short-term: The confluence of support around €45.54–€46.27, coupled with a neutral RSI and emerging MACD buy signal, indicates a potential technical low—an advantageous entry setup ahead of upcoming earnings and strategy updates.
• Medium-term: Momentum-driven investors may seek to capitalise on expected upward price movements as the market digests e-commerce profitably headlines, the positive impact of buybacks, and further implementation of AI and portfolio innovations.
• Long-term: For institutional allocators and wealth managers, Prosus’s diversified tech exposure, proven execution in high-growth international markets, intrinsic NAV discount, and progressive shareholder return policies argue for an overweight allocation, especially ahead of a potential sector re-rating in H2 2025.

A methodical accumulation approach at or near current levels, especially during technical consolidations or in anticipation of new positive catalysts (e.g., CEO narrative, portfolio expansions, or regulatory clarity in China), seems justified by the fundamentals and forward-looking growth profile.

Is It the Right Time to Buy Prosus?

In summary, Prosus unites several compelling attributes: robust double-digit revenue growth across verticals; an early transition to e-commerce profitability; disciplined, innovation-focused capital deployment; and a shareholder-aligned management team. The business is trading at attractive forward multiples, with significant liquidity underpinning an efficient trading environment. Technical conditions are stabilising around strong support, while ongoing buybacks and dividend enhancements bolster downside protection.

The breadth and quality of its diversified tech platforms, strong cash foundation, and relentless focus on AI-driven innovation provide multiple levers for further value creation. With major catalysts ahead—including new leadership, operational outperformance, and broader sector re-rating prospects—the fundamentals justify renewed investor interest.

As global appetite for scalable technology and digital transformation accelerates, Prosus seems to represent an excellent opportunity for investors seeking robust, diversified, and innovative exposure—the stock may well be entering a new bullish phase primed for 2025 and beyond.

For South African investors looking to capitalise on the intersection of global tech trends and best-in-class operational execution, few opportunities are as well-positioned and attractive as Prosus at its current juncture.

How to buy Prosus stock in South Africa?

Buying shares of Prosus online has never been simpler or safer for South African investors. Thanks to regulated online brokers, you can purchase Prosus stock on international markets confidently, from the comfort of your home. There are two main ways to gain exposure: directly buying actual Prosus shares (spot buying), or trading contracts-for-difference (CFDs), which track Prosus’s share price and offer leverage. Each method has its own characteristics, risk level, and costs. To help you choose, we present an independent comparison of the best brokers further down the page.

Spot buying

A cash (spot) purchase involves buying real Prosus shares in your investment account—making you an official co-owner. Orders are executed on the Euronext Amsterdam, and you’ll pay a brokerage commission—typically a fixed fee per order, plus possible small charges for currency conversion from ZAR to EUR.

Example: Spot buying

With the current Prosus share price at €45.72 (roughly R937 per share at a 1 EUR = 20.5 ZAR exchange rate), a $1,000 (about R18,400) investment will allow you to buy around 19 shares, factoring in an average R95 ($5) brokerage fee.

Gain scenario: If the share price rises 10%, your shares are now worth about $1,100 (R20,240).

Result: That’s a $100 (R1,840) gross gain—+10% on your investment (before fees or taxes).

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Prosus’s share price movements without owning the actual shares. CFDs are offered by online brokers, and you can use leverage (for example: 5x), meaning your gains—or losses—are multiplied. Costs typically include the “spread” (the difference between buy/sell price) and overnight financing fees if you hold your position for more than a day.

Example: Trading via CFD

For a $1,000 (R18,400) CFD position with 5x leverage, you control the equivalent of $5,000 (R92,000) exposure.

Gain scenario: If Prosus’s price climbs 8%, your position increases by 8% × 5 = 40%, so your $1,000 could become $1,400.

Result: That’s a $400 (R7,360) gain on your initial stake (excluding spreads and financing fees).

Final advice

Before investing, it’s essential to compare brokers’ fees, trading platforms, and investor protection measures, as these can make a real difference to your returns. A detailed broker comparator is available further down the page for your convenience. Ultimately, your choice between buying Prosus shares outright or trading CFDs depends on your investment goals, time horizon, and risk appetite—so take the time to choose the method that matches your needs.

Our 7 tips for buying Prosus stock

The latest news about Prosus

Prosus achieved e-commerce profitability six months ahead of schedule, marking a milestone for its global portfolio. This early realization of profitability, reported in the first half of FY2025, saw the company generate a US$110 million profit in its e-commerce division versus a US$264 million loss in the prior period. This development is especially relevant for the South African market, given the company’s status as a subsidiary of Naspers Limited, a major constituent on the Johannesburg Stock Exchange. The performance underscores Prosus’s ability to deliver on operational targets and improve margins, with material positive sentiment reflected among both international and South African institutional investors.

Revenue from OLX Group and real estate segments grew over 20% year-over-year, boosting group results. Strong growth in the OLX classifieds business and robust performance in real estate holdings are crucial for South Africa, where OLX historically maintained a large local presence and brand recognition. These expansions not only enhance Prosus’s global income streams but also reinforce the value of South African institutional shareholders, offering indirect exposure to high-growth technology verticals and digital marketplaces through Naspers’s strategic shareholding.

Prosus’s ongoing value-accretive share buyback program has created US$30 billion in value for shareholders. This initiative benefits Naspers and, by extension, South African investors, as the share swap and cross-holding structure between Prosus and Naspers is designed to reduce the discount to net asset value (NAV) and unlock capital in global markets. The program remains a key driver of capital return and has prompted positive market sentiment in both Amsterdam and Johannesburg, with cross-listed instruments reflecting investor confidence.

The AI ecosystem at Prosus has expanded, with over 550 data scientists deploying generative AI (GenAI) across platforms. Innovations in artificial intelligence, including widespread deployment of GenAI technologies, support operational efficiencies and new product offerings in sectors such as food delivery, payments, and classifieds. This focus on AI aligns with global and local trends in digital economic development and skills advancement, positioning Prosus and its portfolio—in which many South Africans are economically invested—at the forefront of the technology curve.

Fabricio Bloisi’s appointment as CEO, effective July 1, 2024, signals a strategic leadership transition with high market expectations. His selection is considered a positive catalyst for Prosus, as Bloisi is recognized for his strong track record in scaling technology businesses in emerging markets, with a vision aligned to portfolio growth and digital transformation. The appointment is being carefully tracked in South Africa due to the significant overlap in board governance and investor interests between Prosus and Naspers, further reinforcing the perceived stability and innovation-driven direction of the group.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.