Should I buy Hasbro shares in 2025? Expert South African Analysis

What is Hasbro?

How much is the Hasbro stock?

The price of Hasbro stock is rising this week. Currently trading at $66.80, Hasbro has gained 0.78% in the past 24 hours and is up 0.78% over the week. The company’s market capitalisation stands at $9.36 billion, with an average 3-month trading volume of 2.16 million shares. Its price-to-earnings (P/E) ratio is 21.90, the dividend yield is a notable 4.22%, and the stock’s beta is 0.54, indicating lower volatility. With this relatively stable performance and a solid dividend, Hasbro may appeal to South African investors seeking balanced growth and regular income in their portfolios.

Our full analysis of Hasbro stock

After a comprehensive review of Hasbro’s latest financial results and close monitoring of its equity performance over the past three years, our analysis leverages integrated financial metrics, technical insights, peer benchmarking, and real-time market dynamics processed through proprietary algorithms. The resulting portrait is one of a consumer tech powerhouse at a pivotal moment in its strategic transformation, setting the stage for renewed optimism. So, why might Hasbro stock once again become a strategic entry point into the global entertainment and digital consumer sector in 2025?

Recent Performance and Market Context

Hasbro (NASDAQ: HAS), a bellwether in the leisure and entertainment space, has delivered a consistent recovery and outperformance throughout 2024 and into 2025. As of 29 May 2025, shares are trading at $66.80, reflecting a robust year-to-date gain of +19.48%. Over the past twelve months, Hasbro has appreciated by +10.91%, markedly outpacing many traditional consumer discretionary peers and underlining the strong momentum of its turnaround strategy.

Recent events have reaffirmed this trajectory. In April, Hasbro’s Q1 2025 results surprised well above consensus, driven by compelling growth in key digital franchises and supported by a resilient performance from its consumer products division. Notably, Hasbro’s 'Wizards of the Coast' segment recorded a 46% expansion, fuelled by enduring demand for Magic: The Gathering and Dungeons & Dragons.

Macro conditions now increasingly favour Hasbro’s investment profile, with headwinds from prior supply chain and rate shocks fading, and global consumer spending rebounding—particularly in digital leisure. Moreover, Hasbro’s defensive stature, fortified by iconic brands and a significant dividend yield (4.22%), resonates well with both growth-oriented and income-seeking investors in diversified, hard-currency portfolios. For the South African investor, this blend of local-currency risk reduction and exposure to dollar-based dividend streams remains attractive amid persistent rand volatility.

Technical Analysis

Hasbro’s technical landscape signals an evolving bullish structure. As of late May, leading indicators reflect a market in constructive consolidation with clear upward undertones:

• Relative Strength Index (RSI, 14d): 62.07 (neutral but approaching overbought—often a precursor to continued gains in trending stocks)
• MACD (12,26): 2.32 (currently signaling consolidation, not a reversal, which can offer technical “breathing space” before renewed upward moves)
• Williams %R: -33.80, registering an active buy-signal

Momentum is robust: Hasbro’s price stands confidently above all principal moving averages (20, 50, 100, and 200-day), a classic technical confirmation of an ongoing uptrend:

• 20-day MA: $64.07
• 50-day MA: $61.39
• 100-day MA: $60.50
• 200-day MA: $60.86

Well-established support sits at $65.20, which has repeatedly held during recent market volatility. The next resistance is $69.16; a clean break above this level would validate the next leg higher, aligning with the current consensus price target of $76.34. Notably, technical consensus is constructive: out of 22 technical signals, twelve are bullish and only four are negative, underscoring continued positive momentum.

Fundamental Analysis

Hasbro’s fundamental picture is strengthening on several fronts and deserves renewed attention from globally minded investors:

• Q1 2025 Results: Revenue of $887.1 million and adjusted EPS of $1.04 soundly beat expectations (+55% EPS surprise), highlighting the group’s operational and strategic progress.
• Fuel for the Next Cycle: Wizards of the Coast now anchors both robust revenue and margin expansion, as Magic: The Gathering and Dungeons & Dragons register multi-quarter growth. This shift toward digital-first, IP-driven earnings forms the bedrock of Hasbro’s transformation.
• Strategic Plan: The “Playing to Win 2025-2027” roadmap, unveiled this year, targets digitisation via games, e-commerce, and expanded entertainment experiences, underpinned by a singular focus on monetising Hasbro’s unique IP across physical and digital formats.
• Earnings Growth Projections: Wall Street expects Hasbro to deliver annual EPS growth of +13.5% and sales growth of +3.2% through 2027—projections comfortably above global sector averages.
• Valuation: Currently trading at 21.9x TTM earnings and 2.19x sales, Hasbro sits at a justified, modest premium to legacy consumer peers, given its superior growth and margin trajectory, particularly in digital.

Crucially, the stock’s dividend yield of 4.22% provides a distinct income cushion—a valuable attribute in global, mixed-asset portfolios and increasingly rare in the wider tech and entertainment space.

Hasbro’s enduring brand leadership (Magic: The Gathering, Dungeons & Dragons, Transformers) enables powerful cross-platform synergies and recurring revenues, and positions the company squarely in the vanguard of the “digital meets physical” entertainment revolution.

Volume and Liquidity

Liquidity conditions and market dynamics further strengthen Hasbro’s investment case. The stock’s average daily trading volume stands at a healthy 2.16 million shares, reflecting sustained institutional attention and broad-based market confidence.

With a market cap of $9.36 billion and a public float that ensures dynamic price discovery, Hasbro continuously draws long-only portfolios and tactically-minded traders alike. This liquidity profile supports efficient entry and exit—an increasingly vital factor in global portfolios, including from South Africa where access to US-listed equities is often mediated by local ETF and investment platforms.

Catalysts and Positive Outlook

Hasbro’s immediate and medium-term upside is underpinned by tangible, multi-layered catalysts:

• Product Innovation: Major digital expansion initiatives are deploying in Magic: The Gathering’s digital universe and Dungeons & Dragons’ rapidly growing licensing business.
• Strategic Partnerships: Ongoing collaborations in film, streaming (notably with Transformers content), and gaming reinforce Hasbro’s cross-media advantage.
• M&A and Asset Optimisation: Management’s disciplined capital allocation, with selective asset divestitures and accretive investments, positions Hasbro for agile, high-ROIC growth.
• ESG and Responsible Stewardship: A revamp of sustainability and corporate governance initiatives is strengthening the company’s profile among institutional investors—opening doors to increasingly ESG-focused AUM.
• Macro Tailwinds: The global shift toward digital leisure consumption and gaming trends, especially among younger demographics, sets a favourable backdrop for Hasbro’s digital-first pivot.

Each of these drivers could catalyse a new wave of rerating toward analyst targets of $76–$85, representing up to 27% upside from today’s levels.

Investment Strategies

Hasbro’s technical and fundamental foundation suggests multiple avenues for attractive entry—each tailored to the investor’s timeline and style:

• Short-term:
• Technical support at $65.20 presents an accessible, risk-managed entry for tactical traders.
• Strong momentum above key moving averages reinforces buying on modest pullbacks or breakouts above $69.16 resistance.
• Medium-term:
• Elevated prospects as forthcoming digital launches and content expansions gather traction over the next 6–12 months.
• Medium-term investors benefit from compounding dividends during periods of market consolidation.
• Long-term:
• With the management team executing a clear digital transformation and the foundation laid for cross-platform monetisation, investors seeking capital appreciation with income potential may find Hasbro presenting an excellent opportunity at current valuations.
• Dollar-denominated returns and a resilient dividend buffer offer additional appeal for those seeking global diversification, especially from a South African perspective.

Is It the Right Time to Buy Hasbro?

In summary, Hasbro’s core strengths—iconic, expanding IP franchises, a decisive transformation strategy, and technological innovation—combine with a robust technical setup and generous dividend yield to position the stock in the upper echelon of international consumer and entertainment equities. Remarkably strong Q1 results, an improving macro backdrop, sustained liquidity, and clear multi-year catalysts further reinforce the case for renewed investor interest.

While disciplined risk management remains essential given cyclical considerations, Hasbro seems poised to reclaim its status as a leading global entertainment and digital brand. The stock’s convergence of durability, growth, and income, priced attractively relative to its strategic trajectory, suggests it may be entering a compelling new bullish phase.

For investors seeking well-capitalised exposure to the intersection of technology, branded consumer goods, and experiential entertainment, Hasbro represents an excellent opportunity—particularly at this juncture, where momentum and fundamentals are aligned. The coming quarters, marked by new digital rollouts and enhanced franchise monetisation, could very well redefine Hasbro’s value proposition in the portfolio of any globally minded investor.

How to buy Hasbro stock in South Africa?

Buying Hasbro stock online from South Africa is both straightforward and secure when you choose a regulated broker. As a retail investor, you have two main approaches: direct cash (spot) purchases, where you own the actual shares, or trading Contracts for Difference (CFDs), which let you speculate on Hasbro’s price movements without owning the stock. Each method has its own mechanics, potential returns, and risks. Below, we'll break down both options clearly – and you’ll find a full broker comparison further down this page to help you choose your platform with confidence.

Spot Buying

What is spot (cash) buying of Hasbro stock?
Spot buying means purchasing real Hasbro shares, which you’ll hold in your brokerage account. As a shareholder, you may receive dividends and benefit from price rises. In South Africa, many online brokers allow you to buy US-listed shares in USD, and they typically charge a fixed commission per order. For example, if Hasbro is trading at $66.80 per share, and you invest $1,000 (about R18,500 at an exchange rate of R18.50/USD), you could buy around 14 shares ($1,000 ÷ $66.80 ≈ 14.97), factoring in a typical brokerage fee of $5.

Example: Spot Gain Scenario

✔️ Gain scenario:
If Hasbro’s share price rises by 10%, your 14 shares are now worth approximately $1,100 ($1,000 + 10%).
Result: $100 gross gain, or +10% on your investment (excludes currency changes and taxes).

Trading via CFD

What is CFD trading on Hasbro stock?
With CFDs, you don’t own the Hasbro shares but trade on the price movement, often with leverage. CFDs suit more active or short-term traders. Typical costs include the spread (difference between buy/sell price) and overnight financing if you keep positions open for several days.

For example, with $1,000 (R18,500), and 5x leverage, you can open a CFD position on Hasbro with market exposure of $5,000.

Example: CFD Gain Scenario

✔️ Gain scenario:
If Hasbro’s price rises by 8%, your position would gain 8% × 5 = 40%.
Result: $400 profit on your initial $1,000 (excluding spreads and overnight fees).

Final Advice

Before investing, always compare the fees, trading conditions, and regulatory status of different brokers. The best choice will depend on your investment goals: cash buying suits those seeking long-term ownership and dividends, while CFDs may appeal to active traders seeking short-term opportunities with leverage. You’ll find an up-to-date broker comparison just below to help you take your next steps securely and strategically.

Our 7 tips for buying Hasbro stock

The latest news about Hasbro

Hasbro’s stock exhibits strong positive momentum, supported by a robust consensus of analyst "buy" signals and a significant price target upside. Over the past week, Hasbro’s share price rose 0.78% to $66.80, reflecting broader market confidence and sustained investor demand. The technical configuration remains bullish, with 12 buy signals against only 4 sell signals and the stock trading above all major moving averages (20-, 50-, 100-, and 200-day). Analyst consensus points toward a median 12-month target of $76.34, implying a 14.3% upside from current levels, while experts project continued momentum with favorable technical and sentiment indicators.

Hasbro delivered a major earnings beat in Q1 2025, significantly outperforming analyst expectations on both revenue and profits. For the quarter ending April 2025, Hasbro reported revenue of $887.1 million and an adjusted EPS of $1.04, eclipsing the consensus forecast by 55%. This strong financial showing was largely attributed to the sustained performance of key franchises like Magic: The Gathering and Dungeons & Dragons, which have seen considerable global traction, including in markets such as South Africa where licensed digital and physical products are widely distributed through leading retailers and e-commerce channels.

The company’s "Playing to Win" 2025–2027 strategy prioritizes digital expansion and franchise growth, with direct opportunities for ZA's gaming sector. Hasbro’s recently announced strategic plan aims to accelerate growth through investments in digital gaming, e-commerce, and entertainment content. The firm has placed particular emphasis on digital experiences for Magic: The Gathering and Dungeons & Dragons—brands with engaged South African fan bases and robust organized play and licensing platforms locally. This renewed focus on digital and interactive products could foster further collaborations and partnerships within South Africa's burgeoning gaming and pop culture communities, potentially increasing local engagement and revenue streams.

Key franchises, especially Magic: The Gathering and Dungeons & Dragons, continue to report double-digit growth, underlining the sustainability of Hasbro’s licensing and product model in global markets, including South Africa. In Q1 2025, Wizards of the Coast—managing these flagship brands—registered a remarkable 46% growth, benefiting from both digital game releases and ongoing consumer interest in collectibles and table-top gaming. South Africa's existing distributor network for Hasbro products, alongside active local gaming communities and events, helps solidify Hasbro’s presence and supports cross-market brand recognition, thereby reinforcing the company’s potential for sustainable regional expansion.

Hasbro’s solid 4.22% dividend yield and favorable US tax treaty arrangements bolster its appeal to South African investors seeking reliable dollar-based income streams. The stock’s attractive annual dividend of $2.80, yielding over 4%, is an important consideration for South African investors looking for predictable foreign income and diversification. Due to the double taxation treaties between the US and South Africa, the effective dividend withholding rate may be reduced, enhancing net returns for ZA-based shareholders. Combined with expectations for continued earnings growth (+13.5% annually forecasted), Hasbro offers compelling income and capital appreciation potential for South African portfolios.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.