Should I Buy De Beers Stock in 2025? Essential Guide for South Africans

What is De Beers?

How much is the De Beers stock?

The price of De Beers stock is rising this week. The current price stands at 2,205.00 GBX, up 0.94% (+20.50 GBX) over the last 24 hours, with a weekly increase reflecting growing investor interest. Market capitalization is now £29.22 billion, and the average trading volume over the past three months is approximately 3 million shares per day. The stock currently has no applicable P/E ratio due to negative earnings, but offers a dividend yield of about 2.2%, and shows moderate volatility, with a beta in line with broader mining peers. As the share navigates market challenges, investors should note both the ongoing transformation of De Beers and the sector’s notable price swings.

Our full analysis on the De Beers stock

Having rigorously reviewed De Beers’ most recent financial outcomes, as well as the performance of its holding company Anglo American (AAL) over the past three years, our proprietary multi-source analytical engine—integrating quantitative financial metrics, technical signals, and market intelligence—has identified several compelling signals. Recent developments within the global diamond industry and De Beers' strategic positioning suggest renewed buyer interest may be warranted despite sector challenges. So, why might De Beers once again emerge as a strategic entry point into the natural resources sector for investors looking toward 2025?

Recent performance and market context

Over the past twelve months, Anglo American plc (AAL), through its 85% stake in De Beers, has demonstrated notable resilience. The stock currently trades at 2,205.00 GBX, up 0.94% on the latest session. After bottoming at 1,673.40 GBX over the past year, AAL has rebounded by over 30%, signaling renewed market confidence. The consensus target price stands at 2,683 GBX, offering a healthy 21.7% upside against current levels, while some analyst estimates extend as high as 3,150 GBX.

This price recovery is underpinned by:

• The successful rejection of a US$49 billion hostile takeover from BHP, reinforcing Anglo/De Beers’ intrinsic value.
• A pivotal 10-year partnership renewal with Botswana (through 2035), securing diamond supply from one of the world’s premier sources.
• The launch of the "Origins" strategy, including a rigorous $100 million cost reduction programme.

While the global diamond market faced pressures in 2024—inventory overhang and cautious Chinese demand—several macro and sector factors are tilting the risk-reward in De Beers’ favour. Competitive global producers are scaling back output, laying the groundwork for a more balanced supply environment. Meanwhile, stabilising demand in China and ongoing US consumer resilience offer an improved outlook compared to 2024’s troughs.

Technical analysis

Technical signals on AAL are increasingly supportive for a bullish thesis. The 14-day RSI sits at a neutral 52.99, implying room for further upside without the risk of overbought conditions. The MACD (12,26,9) has turned positive at +3.5—a classic buy signal—suggesting momentum is building in favour of the bulls.

Short- and medium-term moving averages reinforce this constructive outlook:

Crucially, the price is trading above all key moving averages, while 11 out of 12 moving average signals are currently flashing “buy.” The key support zone sits at 2,171.50 GBX (the recent session low), while immediate resistance is at 2,222.50 GBX (session high). A sustained decisive break above resistance may pave the way for rapid appreciation toward consensus targets.

Fundamental analysis

The past year was undeniably challenging for De Beers—revenue contracted 23% YoY to $3.29 billion amid persistent industry headwinds. Operating margins remained under pressure (EBITDA was -$25 million), but the average price per carat improved (+3%), despite volume declines. This price discipline amid lower production provides a margin cushion and lays the foundation for future earnings recovery when demand revives.

Looking forward:

• De Beers maintains world-leading asset quality (Botswana, Namibia, South Africa, Canada) and a powerful suite of brands (De Beers Jewellers, Forevermark).
• The forthcoming separation of De Beers from Anglo American is expected to unlock value, allowing for a potentially more focused and agile growth trajectory.
• Key valuation metrics, while distorted by current earnings, are increasingly attractive relative to restructured peers and the company’s long-term strategic position.
• Dividend yield remains robust (2.12%-2.22%), providing investors with defensive characteristics while awaiting operational rebound.

Notably, De Beers has maintained strong production guidance for 2025 (20-23 million carats) and a recovery trajectory to 28-31 million carats by 2027, which could drive meaningful operating leverage.

Volume and liquidity

AAL’s average daily trading volume has been robust, with nearly 2.97 million shares exchanging hands daily—a testament to sustained institutional and retail participation. This depth of liquidity not only facilitates efficient entry and exit but also suggests that the market remains actively interested in the share’s revaluation potential.

The relatively large but not excessive free float ensures dynamic price discovery and positions the stock for healthy valuation adjustments, notably as new catalysts emerge and sector sentiment improves.

Catalysts and positive outlook

Several structural and tactical catalysts may accelerate a potential re-rating for De Beers:

• Separation from Anglo American: The planned spin-off could mark a watershed, crystallising hidden value and potentially attracting investors previously deterred by conglomerate structures. History suggests such events often unlock significant shareholder value.
• DiamondProof™ technology: De Beers’ proprietary DiamondProof™, designed to distinguish natural from lab-grown diamonds, directly addresses the most pressing competitive threat facing the industry and enhances product trust and pricing power.
• Marketing partnerships: Recent deals with leading jewellery retailers in the US (Signet), India (Tanishq), and China (Chow Tai Fook) leverage De Beers’ brand and broaden its global distribution footprint.
• Cost transformation: The "Origins" initiative, already delivering $100 million in savings, creates headroom for margin expansion as the cycle turns.
• Industry-wide production cuts: Multiple producers are now scaling back supply, hastening market rebalancing.

These factors, combined with technological innovation and a steadfast ESG commitment—through initiatives like the Tracr traceability platform and deepened Botswana partnership—confer significant differentiation over less established sector participants.

Investment strategies

Given its technical and fundamental backdrop, De Beers (via AAL) seems primed for a variety of investment strategies:

• Short-term positioning: Entry points near the current support (2,171.50 GBX) appear attractive, especially given the positive MACD crossover and neutral RSI, indicating the potential for timely tactical rallies following any short-term industry news flow or as technical levels are breached.
• Medium-term horizon: The expected spin-off and strategic partnerships could act as significant catalysts over the coming quarters. Investors with a medium-term perspective may find current levels compelling ahead of anticipated structural events.
• Long-term accumulation: For those seeking exposure to a world-class asset base and premium brands within the natural resource space, De Beers’ fundamental transformation, enduring market leadership, and recovery prospects offer a strategic allocation opportunity. The robust dividend yield further underpins total return potential.

Momentum appears to be shifting from consolidation to the early stages of a new bullish phase, particularly if the shares decisively clear their immediate resistance zone.

Is it the right time to buy De Beers?

In synthesizing recent results, technical breakouts, and the mounting catalogue of bullish catalysts, De Beers—through its listing in AAL—seems to represent an excellent opportunity for investors seeking both cyclical recovery leverage and exposure to global luxury trends. The company’s durable structural strengths—world-class mining assets, unrivalled brand portfolio, and technology-driven differentiation—provide confidence that the current operating trough is cyclical, not structural.

With a medium-term target averaging 2,683 GBX, sustained liquidity, and a series of upcoming strategic events (notably the planned demerger and DiamondProof™ commercialisation), the balance of risk and reward appears increasingly tilted to the upside for those considering diversification into natural resources or luxury tangibles.

Ultimately, De Beers stands out as a stock whose combination of recovery potential, brand leadership, and imminent catalysts justifies serious consideration—whether for tactically minded traders or patient, fundamentals-driven investors looking to position ahead of structural sector change. As De Beers navigates its transformation, the case for renewed interest has rarely been stronger: the stock may indeed be entering a new, compelling phase for discerning market participants.

How to buy De Beers stock in South Africa?

Buying De Beers stock—accessed through Anglo American plc (AAL) on the London Stock Exchange—has never been simpler or safer for retail investors in South Africa. Using a regulated online broker, you can buy shares directly for long-term investment (“spot buying”) or trade price fluctuations via contracts for difference (CFDs). Both approaches are accessible from your computer or smartphone, and brokers offer secure, user-friendly platforms. Each method has its own benefits and cost structure. To help you choose the right solution, explore our detailed broker comparison further down this page.

Cash buying

Spot buying involves purchasing Anglo American plc (AAL), which owns De Beers, on the London Stock Exchange in your own name. You become a direct shareholder, eligible for dividends and voting rights. Standard fees for South African investors typically include a fixed commission per order, often ranging from R100 to R250, or approximately $5–$15 USD per transaction, plus a small currency conversion fee.

Concrete example

Let’s say the De Beers-linked Anglo American share price is 2,205 GBX (i.e., £22.05, or approx. R525 at an exchange rate of R23.8/GBP). With a $1,000 investment (about R18,500), and after accounting for a brokerage fee of about $5 (R92), you could purchase roughly 3 shares.
✔️ Gain scenario:
If the share price rises by 10% (to 2,425.5 GBX), your shares would now be worth $1,100.
Result: That’s a +$100 gain, or +10% return on your original investment—gross of fees and taxes.

Trading via CFD

CFDs (Contracts for Difference) allow you to trade De Beers-linked Anglo American shares without owning them physically. Instead, you speculate on price movements over short or medium-term horizons. CFD trading is popular for its ability to offer leverage—amplifying returns, but also risks. Fees differ from spot buying and include the “spread” (the difference between buy and sell prices) and overnight financing charges if you hold positions after market close.

Example with $1,000 and 5x leverage

You use $1,000 (about R18,500), applying 5x leverage to gain exposure to R92,500 (about $5,000) worth of AAL shares.
✔️ Gain scenario:
If the stock price rises by 8%, your leveraged position returns 40% ($400) on your $1,000 outlay (before fees and interest).

Final advice

Before investing, it’s crucial to carefully compare brokers: transaction fees, currency conversions, platform functionality, and available instruments can vary significantly between providers. Your decision should align with your investment goals—whether you prefer the security and dividend potential of cash shares or the flexibility and leverage of CFDs. To identify the best provider for your needs, consult our comprehensive broker comparison below.

Our 7 tips for buying De Beers stock

The latest news about De Beers

De Beers stock sees positive technical momentum with 11 buy signals and a recent intraday gain. The Anglo American stock, which includes De Beers’ value, recorded a strong intraday advance of +0.94% over the last trading session, closing at 2,205 GBX, with volume reaching nearly 3 million shares. Key technical indicators show a neutral RSI at 53, but importantly a bullish MACD (+3.5), with all short- to long-term moving averages signaling 'buy' (11 buy signals, just 1 sell). The current price sits close to an important resistance at 2,222.50 GBX, while market consensus from analysts points to a price target of 2,683 GBX—signifying potential medium-term upside.

De Beers maintains a robust local presence with high-quality South African diamond mines supporting its global leadership. The company’s footprint in South Africa remains a strategic strength for both production and branding, as it operates flagship mines in the country that contribute significantly to global volumes and maintain jobs and economic impact locally. De Beers’ leadership in natural diamond production further bolsters its relevance in the Southern African region, with advanced initiatives such as the Tracr platform ensuring authenticity and traceability of South African stones—enhancing both regulatory trust and product value.

The recently reaffirmed 10-year De Beers-Botswana partnership strengthens supply security for southern Africa, including South Africa. A pivotal supply agreement signed in February 2025 with the government of Botswana, a key partner for De Beers’ southern African supply chain, ensures stability for a full decade and directs a sustainable pipeline of high-value rough diamonds through southern Africa’s economic channels. This commitment is crucial for South African stakeholders, as it reinforces the region’s status and reliability as a source of premium diamonds despite broader market pressures.

Cost reduction initiatives, notably the “Origins” strategy, increase operational resilience amid difficult diamond market conditions. De Beers has launched its "Origins" plan, which includes at least USD 100 million in cost savings and streamlined production, responding to weak global diamond demand and elevated stock levels. These efficiency efforts protect margins and free up capital to re-invest in core markets such as South Africa, even as total group production is temporarily reduced. This prudent management may support future profit recovery and enhance long-term shareholder value, particularly relevant for ZA investors amid volatile commodity cycles.

The announced separation of De Beers from Anglo American could unlock value and sharpen its strategic focus on the southern African market. As part of a sweeping transformation plan, Anglo American intends to spin off De Beers, which would allow it to operate with greater autonomy and focus, particularly in core African regions such as South Africa. This move is seen positively by several analysts, who believe it will unlock latent value and potentially drive new investment flows into De Beers, improving agility in responding to local market trends and opportunities. The anticipated separation is a significant structural shift with specific strategic resonance for ZA-based analysts and investors.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.