Should I buy Rumble stock in 2025? South African investor’s guide

What is Rumble?

What is the price of Rumble stock?

The price of Rumble stock is falling this week. As of now, Rumble shares trade at $9.08, down 3.40% over the last 24 hours and showing a 1.73% decrease over the past week. The company’s market capitalization stands at $3.18 billion, with an average 3-month trading volume of 2.35 million shares. There is currently no P/E ratio due to ongoing losses, and Rumble does not pay a dividend. The stock’s beta is 0.70, suggesting lower volatility than the broader market. This moderate volatility, combined with robust revenue growth and strategic partnerships, may present investors in South Africa with an attractive but evolving opportunity.

Our full analysis on the Rumble stock

After a comprehensive review of Rumble’s latest quarterly results, alongside a precise examination of its stock performance over the past three years, our analytical models have mapped the interplay between Rumble’s financial trajectory, technical signals, market data, and its positioning within a highly dynamic peer group. Integrating inputs from both macroeconomic trends and company-specific drivers, an optimistic scenario emerges. So, why might Rumble stock once again become a strategic entry point into the fast-evolving digital content services sector in 2025?

Recent Performance and Market Context

Over the past twelve months, Rumble (NASDAQ: RUM) has delivered a robust total return, with the share price advancing +38.41% year-on-year and +27.89% over the last six months, reaching $9.08 as of 30 May 2025. This significant upward trajectory places Rumble among the top-performing U.S.-listed digital media stocks. Notably, these gains have come amid a period of increased volatility for tech equities, underlining both Rumble’s resilience and renewed investor confidence in its long-term vision.

A string of positive developments has provided tangible catalysts for this upward move. In February 2025, Rumble announced a landmark $775 million strategic investment from Tether, marking one of the largest capital raises in its market segment. Tether’s acquisition of 103.3 million shares at $7.50 each not only affirmed institutional support but also underscored external validation for Rumble’s decentralisation ambitions. Furthermore, the recently disclosed partnership with TRON DAO (May 2025) is set to propel Rumble Cloud’s capabilities in decentralised data services—a sector that is increasingly relevant both for media and government clients.

From a macroeconomic perspective, Rumble is exceptionally well-positioned. The global shift toward decentralised technologies and demand for digital sovereignty is accelerating, with governments in emerging markets (notably El Salvador) actively pursuing new digital infrastructures. Against the backdrop of a mature, saturated social video market, Rumble’s differentiated offering and access to newly available growth capital bode well for ongoing rerating and expanded investor interest.

Technical Analysis

Technical signals for Rumble currently suggest a constructive setup, particularly for investors seeking optimal entry points during consolidation phases. The Relative Strength Index (RSI) sits at a neutral 51.22, indicating neither overbought nor oversold conditions and offering latitude for further appreciation as fresh buying emerges.

• MACD (12,26): Currently at 0.33, constitutes a short-term bearish signal, typically interpreted as a pause within a broader uptrend.
• Moving Averages:
• 20-day MA: $9.14 — short-term negative bias.
• 50-day MA: $8.25 — strong positive signal, with the current price well above this support.
• 100-day MA: $9.57 — modestly negative in the short term.
• 200-day MA: $8.11 — robust bullish underpinning.

Key technical support sits at $7.56–$8.12, a range consistently respected in recent pullbacks, while resistance is concentrated at $8.43–$9.54. The technical configuration—mixed short-term signals, but with longer-term structure increasingly constructive—suggests that the stock is undergoing a healthy consolidation within a trending upward channel. The 200-day moving average, now well below market price, is especially encouraging for medium- and long-term participants, hinting at the potential for renewed bullish momentum as upcoming catalysts materialise.

Fundamental Analysis

Rumble’s Q1 2025 financial results mark a watershed moment for the firm’s operational trajectory. Revenue surged 34% year-on-year to $23.7 million, demonstrating impressive top-line growth at the same time as Rumble executes on a significant diversification strategy. More crucially, net loss narrowed dramatically to just $2.7 million, beating analyst consensus by over 90% and sharply outperforming the prior period’s expectation of a $28 million loss. This reinforces the market’s perception of Rumble’s accelerating path towards profitability, even as it continues to allocate capital for future expansion.

Valuation multiples are currently not applicable (given the absence of earnings), yet the forward-looking nature of Rumble’s investments, and clear evidence of operational leverage, increasingly justifies analyst consensus targets—set at $15.00 per share (+65% upside from current levels). The $3.18 billion market capitalisation appears well-covered when considering Rumble’s war chest ($301.29 million in cash post-Tether investment), minimal debt, and a differentiated brand committed to both platform independence and content creator empowerment.

Structurally, Rumble has established itself as a premier alternative to legacy platforms through a commitment to free expression and open infrastructure. Proprietary cloud services (Rumble Cloud), a premium advertising marketplace, and an emerging digital payments arm position the company at the intersection of media, fintech, and decentralised tech. This multidimensional expansion presents Rumble as an innovation leader in an otherwise ossified segment, supporting a bullish long-term perspective.

Volume and Liquidity

Market liquidity continues to underpin Rumble’s valuation dynamics. The stock maintains an average daily volume of 2.35 million shares (65-day average), indicative of robust institutional and retail participation. The post-Tether capital raise has resulted in a healthy public float—62.6% (or 134.51 million publicly traded shares)—creating an environment supportive of price discovery and vibrant turnover.

High, sustained trading volumes signal consistent investor engagement and validate Rumble’s momentum as more than just episodic speculation. This depth of liquidity typically correlates with increased resilience and smoother absorption of both positive and negative news flows, allowing for efficient re-pricing following new developments or earnings releases. For South African investors seeking exposure to Nasdaq-listed names with sufficient tradability and volatility, Rumble provides an attractive, dynamic gateway.

Catalysts and Positive Outlook

Several high-impact catalysts are set to drive further upside in the coming quarters, enhancing both operational and thematic appeal for new shareholders:

• Rumble Wallet (Q3 2025): The much-anticipated rollout of the crypto-wallet service, in partnership with Tether, represents a pivotal move into fintech and decentralised payments. This is poised to unlock new revenue channels and further strengthen the “stickiness” of user engagement on the platform.
• Government cloud contracts: Active expansion of Rumble Cloud into the public sector (specifically, with the government of El Salvador) marks an evolution from a pure-play social platform to a global infrastructure provider.
• Premium advertiser onboarding: Adoption by blue-chip brands such as Netflix, Crypto.com, and Chevron indicates a broadening monetisation model and greater credibility among corporate marketers.
• Cross-chain and blockchain integration: Deepening relationships through the TRON partnership, and the broader integration of decentralised utilities, elevate Rumble’s profile as a next-generation infrastructure provider navigating the crossroads of content, cloud, and crypto.
• ESG and regulatory positioning: Rumble’s role as a “free speech” platform resonates amid increased regulatory focus on digital sovereignty and open algorithms, giving the firm a unique tailwind in jurisdictions interested in robust, censorship-resistant digital public squares.

These catalysts, combined with improving quarterly results and major capital infusions, reinforce the bullish market sentiment currently reflected in analyst reports and consensus share price targets.

Investment Strategies

Potential Entry Points and Positioning:

• Short Term: The recent pullback from intraday highs (–3.4% on 30 May) presents a technically attractive entry for buyers seeking exposure ahead of pending catalysts (notably, the Q3 Rumble Wallet launch). The established support range at $7.56–$8.12 offers a well-defined risk backdrop.
• Medium Term: The underlying price structure—characterised by higher highs and higher lows over a six-month period (+27.89%)—suggests scope for active accumulation within consolidation bands, supported by large volume and ongoing news flow.
• Long Term: For investors with a longer horizon, Rumble’s ongoing transformation from video platform to a decentralised digital services ecosystem may justify strategic positioning now, with upside linked not only to operating momentum but also to secular shifts in media and cloud infrastructure.

Given the convergence of technical support, growing revenue streams, breakthrough partnerships, and technological innovation, Rumble seems to represent an excellent opportunity for portfolio diversification into high-growth digital assets, especially for those willing to navigate moderate volatility within a positive macro context.

Is It the Right Time to Buy Rumble?

To summarise, Rumble brings together several compelling strengths at this junction: robust revenue acceleration (+34% YoY), an accelerating journey towards profitability, unrivalled balance sheet strength post-Tether investment, and genuine innovation at the intersection of video, cloud, and decentralised finance. The technical structure is constructive, while liquidity metrics and volume trends reinforce the thesis of sustained institutional and retail engagement.

As the company stands on the precipice of major product launches—including the transformative Rumble Wallet—and leverages breakthrough partnerships with both crypto and enterprise brands, the fundamentals justify renewed interest. The stock’s unique positioning in the digital ecosystem, combined with a wave of imminent growth catalysts, suggests that Rumble may be entering a new bullish phase.

For South African investors and global participants alike, Rumble offers a differentiated, dynamic exposure to the evolving digital infrastructure sector—an opportunity whose potential may be only beginning to unfold.

How to buy Rumble stock in South Africa?

Buying Rumble stock online is simple and secure when you use a regulated brokerage offering access to US-listed shares. Most brokers in South Africa allow you to either buy Rumble shares outright (spot buying) or to trade Rumble’s share price using contracts for difference (CFDs). Spot buying means you own real shares, while CFDs let you speculate on price movement with leverage—both have their own features and costs. To help you choose the most suitable option, see our broker comparison further down the page.

Cash buying

A cash or spot purchase means you buy Rumble stock directly and own the shares in your portfolio. Local brokers typically charge a fixed commission per order – for US stocks, this is often around R100–R150, plus a small forex fee. For example, if Rumble shares are priced at $9.08 (around R167 at R18.40/$), and you invest the equivalent of $1,000 (R18,400), you could buy about 109 Rumble shares after subtracting an average R150 commission.

Gain scenario

If the share price rises by 10%, your shares are now worth $1,100 (around R20,240).

Result: That’s a +$100 gross gain (+10%) on your investment, before exchange rate changes and taxes.

Trading via CFD

CFD trading allows you to speculate on the price of Rumble shares without actually owning them. Instead, you enter a contract mirroring the price movement; CFDs offer the advantage of leverage, so your capital goes further. Fees include the spread (the difference between buy and sell prices) and overnight financing if held beyond a day. If you open a CFD position on Rumble with $1,000 (R18,400) as margin and use 5x leverage, your market exposure is $5,000.

Gain scenario

If Rumble’s stock rises by 8%, your position gains 8% × 5 = 40%.

Result: That’s a $400 gain (about R7,360) on your $1,000 (R18,400) margin—excluding spreads and financing fees.

Final advice

Always compare brokers’ fee structures, trade minimums, and investment conditions before committing—costs and accessibility can vary greatly in South Africa. Ultimately, whether you choose spot buying or CFD trading depends on your risk appetite and investment objectives. A comprehensive broker comparison is available further down this page to help you make an informed choice and get started with investing in Rumble shares.

Our 7 tips for buying Rumble stock

The latest news about Rumble

Rumble's Q1 2025 results surpassed expectations with a 34% revenue jump and dramatically reduced net loss. The company’s quarterly revenue reached $23.7 million, marking a robust 34% year-on-year increase and drastically narrowing net losses to -$2.7 million against the expected -$28 million. Earnings per share also beat consensus, coming in at -$0.01 versus estimates of -$0.11, underlining significant operational improvement. This performance has bolstered market confidence, especially among global and South African analysts monitoring accelerating growth in digital content consumption.

Key crypto partnerships, including with TRON and Tether, propel Rumble's diversification into decentralized technologies and services. May 2025 saw Rumble announce a collaboration with TRON DAO, boosting its cloud services through decentralized data storage, and further cemented by February’s $775 million strategic investment from Tether. This move not only strengthens the balance sheet but directly aligns Rumble with the emerging trends in Africa, notably in South Africa where blockchain solutions are rapidly adopted for content distribution and secure payments.

A forthcoming Rumble Wallet, integrating Bitcoin and stablecoin support, targets launch in Q3 2025 with global potential. Rumble’s innovation pipeline includes the pending release of a cryptocurrency wallet built in partnership with Tether, intended to facilitate both bitcoin and stablecoin transactions on its platform. This initiative is of particular interest in South Africa, a market with high crypto adoption and regulatory openness, setting the stage for enhanced user monetisation and cross-border platform engagement.

Strategic monetisation via premium advertisers and cloud clients underscores Rumble’s growing ecosystem appeal. The company’s evolving client base now includes premium advertisers like Netflix, Crypto.com, and Chevron, and public sector clients such as the government of El Salvador leveraging Rumble Cloud. This diversified revenue approach, alongside its ad marketplace, resonates strongly with South African financial circles, where digital advertising and cloud infrastructure services are seen as key long-term growth drivers for the region.

Rumble’s overall sentiment and outlook remain positive, underpinned by a unique market position and further supported by analyst consensus. Market sentiment has turned optimistic, reflected in Rumble’s 6- and 12-month stock appreciation (+27.89% and +38.41% respectively) and a consensus price target of $15.00 (a 65% upside from current levels). The company’s healthy cash reserves, limited debt, and strategic expansion into crypto and cloud services are viewed as constructive catalysts, making the stock increasingly popular among South African institutional investors seeking exposure to global digital platforms.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.