Should You Buy CuriosityStream Stock in South Africa in 2025?

What is CuriosityStream?

How much is the CuriosityStream stock?

The price of CuriosityStream stock is rising this week. Currently trading at $6.65 per share, the stock is down -0.15% over the last 24 hours but up a strong 5.89% on the week.

CuriosityStream now boasts a market capitalization of $382.49 million, with an average daily volume of 564,511 shares over the past three months.

A stock beta of 1.41 reflects higher-than-average volatility—investors in ZA should note both the strong recent gains and the potential for quick price swings in the evolving streaming sector.

Our complete analysis of the CuriosityStream stock

After a rigorous review of CuriosityStream’s latest financial disclosures and a comprehensive assessment of its stock performance over the past three years, our team combined proprietary quantitative screening with deep qualitative insights—spanning financial data, technical signals, sector trends, and competitor benchmarking. This multi-faceted approach aims to identify the most compelling opportunities in the dynamic streaming and technology segment. So, why might CuriosityStream stock once again become a strategic entry point into the evolving digital content ecosystem as we approach 2025?

Recent Performance and Market Context

The past year has been nothing short of transformative for CuriosityStream (NASDAQ: CURI), a specialist in factual streaming content. At its current price of $6.65, the stock sits just below its 52-week high of $6.98, having experienced an extraordinary 521.5% surge over 12 months and a remarkable 263.4% rally in the last six months. Year-to-date, CURI is up a substantial 334.6%, sharply outpacing both the tech-heavy NASDAQ and industry peers in the digital media sector.

Several positive developments have underpinned this rally. In Q1 2025, CuriosityStream delivered its first-ever positive net income—a critical inflection point for confidence in its business model. The company has doubled its quarterly dividend to $0.08, offering a healthy 4.81% yield, and issued a special one-time dividend to reward shareholders, signalling robust cash flow and management’s bullish outlook on future prospects.

This strong operational turnaround emerges against a supportive macroeconomic and industry backdrop. The global shift toward digital content, the proliferation of streaming devices, and the rising demand for factual and educational programming remain dominant secular tailwinds. In addition, CuriosityStream's strategic push into AI-driven content licensing and expansion into major European markets leverages growth drivers relevant not only to US investors but also to international markets like South Africa, where on-demand, high-quality educational streaming is gaining traction amid rising digital adoption.

Technical Analysis

From a technical viewpoint, CuriosityStream’s chart structure points to continued strength, although short-term caution is advisable due to overbought signals. The Relative Strength Index (RSI) stands at 76.13, indicating that the stock has entered overbought territory, typically a precursor to short-lived price corrections or sideways consolidations. However, this should be weighed against other bullish technical indicators:

• MACD (12,26): Strong buy signal with a value of 0.84, pointing to bullish momentum and positive trend continuation.
• Stochastic %K: At 93.30, confirming the overbought condition but also reflecting intense underlying demand.
• Moving Averages: All key moving averages (20-, 50-, 100-, 200-day) are surging upward, with CURI trading comfortably above each—$6.65 vs. $5.32 (20-day), $3.88 (50-day), $3.12 (100-day), and $2.46 (200-day). This rare alignment historically precedes further upside in trending markets.

Support levels are established at $5.32 and $3.88, serving as robust floors should any immediate pullbacks materialize, while the 52-week high of $6.98 represents the next technical resistance. The medium-term technical structure shows no evident sign of reversal, fostering confidence among momentum-oriented participants.

Fundamental Analysis

CuriosityStream’s fundamental transformation is persuasive. Q1 2025 saw revenues leap 26% YoY to $15.1 million, gross margins reach 53.1% (a notable 9.3-percentage-point expansion vs. Q1 2024), and—pivotal for market sentiment—a clean swing from a $5.0 million loss to $0.3 million net profit. Gross profit climbed to $8.0 million, enabling management to double dividends and signal its operational resilience.

Looking ahead, corporate guidance expects double-digit revenue and cash flow growth for the full year, driven by content licensing for AI applications and international scaling. The company’s multi-year shift to positive free cash flow, with nine consecutive quarters reported, now appears sustainable. Importantly, CuriosityStream’s asset-light model, focused on factual and non-fiction content, carves a differentiated niche insulated from the saturation seen in scripted mainstream streaming.

Valuation remains a key debate among market participants. The company trades at a price-to-sales ratio of 6.81 and a price-to-book of 6.58, reflecting a premium but not unreasonable for a digital platform transitioning sharply to profitability and high-margin growth streams. Comparative valuation against profitless streaming peers lends support, especially as the stock only recently crossed into the profit column.

Key structural strengths include:

• Innovation in AI Licensing: Capitalising on content needs for artificial intelligence training, opening new, scalable revenue verticals.
• Strong Brand & Market Position: Leading provider of factual media, with a heavily curated and globally relevant content library.
• Strategic Partnerships: Expanding through major streaming ecosystems (e.g., Prime Video in Europe), boosting international reach and relevance.
• Operational Efficiency: Streamlined cost base, improving gross margins, and disciplined capital allocation via an enhanced dividend policy.

Volume and Liquidity

A consistent hallmark of sturdy rallies is robust volume participation. CuriosityStream's 3-month average daily volume sits at 564,511 shares, easily accommodating both institutional and retail interest, providing ample liquidity for both short-term trading and longer-term accumulation. The current float—57.63 million shares outstanding—enables dynamic repricing as new catalysts emerge and as the company attracts a broader investor base through index inclusion (notably the upcoming Russell 2000/3000 entry).

Such liquidity also supports more efficient price discovery, helping validate technical breakouts and underpinning valuation expansion as sentiment strengthens.

Catalysts and Positive Outlook

CuriosityStream stands at the confluence of several compelling growth drivers, setting the stage for a new phase of operational and market outperformance. Among these:

• AI Content Licensing: Accelerates a scalable, high-margin business arm, positioning CURI as a key provider of factual material essential for machine learning and large language model training.
• European Market Penetration: Recent availability on Prime Video in major European territories dramatically expands addressable market size and diversifies revenue streams—an especially attractive advance for investors seeking non-US growth exposure.
• Dividend Strategy Enhancement: Doubling of the recurring payout, coupled with a special one-time dividend, both underscores financial health and strengthens investment appeal, particularly for income-oriented portfolios.
• Potential Russell 2000/3000 Inclusion: Likely to facilitate incremental institutional buying, enhance liquidity, and foster long-term demand among funds tracking these indices.
• Consistent Operational Execution: First-ever net income in Q1 2025 validates management’s roadmap and demonstrates credible scalability.
• ESG Considerations: With educational and factual programming, CuriosityStream aligns with ESG principles, supporting responsible investment ethos—a trend that resonates among international fund allocators, including in South Africa’s rapidly maturing asset management sector.

Investment Strategies

CuriosityStream’s blend of positive catalysts and robust technical/fundamental backdrop opens several strategic avenues:

• Short-Term:
• Traders might consider tactical positions on technical pullbacks toward support at $5.32 or $3.88, capitalising on likely buy-the-dip interest and the potential for further index-driven inflows around Russell inclusion.
• Near-term consolidation, particularly given the elevated RSI and overbought signals, could provide advantageous entry points for nimble investors.
• Medium-Term:
• Investors could seek to accumulate shares ahead of the next quarterly results, which may repeat or compound the profitability momentum of Q1 and further establish the new higher margin structure.
• Positioning before or immediately following major index inclusions can offer exposure to positive volume shocks and upward repricing.
• Long-Term:
• For patient, growth-oriented investors, CURI presents an opportunity to back a niche leader at the cusp of operational maturity, participating in secular shifts toward educational streaming, ESG-aligned investing, and AI-powered content consumption.
• The firm’s enhanced dividend programme, operational visibility, and international market expansion collectively underpin long-duration upside potential, with limited downside given operational cash flow consistency.

Is it the Right Time to Buy CuriosityStream?

The culmination of CuriosityStream’s operational turnaround, surging technical momentum, and a suite of powerful new catalysts forms a remarkably favourable backdrop for the stock as 2025 unfolds. With its historic move into profitability, assertive dividend and capital allocation enhancements, and entry into vital global markets, CuriosityStream is redefining its narrative within the digital media landscape.

Despite premium valuation multiples and short-term technical overextension, the fundamental growth trajectory and management’s demonstrated delivery appear poised to unlock further shareholder value. For investors seeking exposure to the future of streaming, the intersection of AI and educational content, and emerging-market digital adoption, CuriosityStream represents an exceptional case for renewed interest. The current combination of robust trading volumes, imminent catalysts, and sector-leading returns suggests that CURI may, indeed, be transitioning into a new sustained bullish phase.

For South African and international investors alike, CuriosityStream’s compelling value proposition and strategic alignment with the fastest-growing areas of tech-enabled content delivery seem to represent an excellent opportunity for those seeking high-potential additions to a diversified portfolio. As the stock continues to chart its turnaround journey, the timing appears increasingly favourable for those looking to participate in what could be the next chapter in global digital content innovation.

How to buy CuriosityStream stock in South Africa?

Buying CuriosityStream (CURI) shares online is a straightforward and secure process when you use a regulated broker in South Africa. You can invest using two main methods: spot buying, where you own the actual shares, or CFD trading, which allows you to speculate on price movements using leverage without owning the underlying asset. Both methods are accessible through leading online platforms and require only a few steps to get started. The choice depends on your goals, risk appetite, and preferred investment style. You’ll find a comprehensive comparison of brokers available further down the page to help you choose the best fit.

Spot Buying

Spot, or cash, purchasing means you become the direct owner of CuriosityStream shares. After registering and funding your account at a trusted South African or international broker, you can place a market order in USD for shares listed on the NASDAQ. South African brokers typically charge a fixed commission per trade, often between R100 and R250, or in the U.S. $5–$10 range depending on the platform.

Example

If CuriosityStream is trading at $6.65 (approx. R125 at $1 = R18.80), and you invest $1,000 (about R18,800), you can buy around 150 shares after accounting for a modest $5 brokerage fee.

If the share price rises by 10%, your shares are now worth $1,100.

Result: That’s a gross gain of $100, or +10% on your investment (excluding potential currency fluctuation or taxes).

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on CuriosityStream’s share price movements without owning the shares outright. CFDs are popular for their flexibility, as they let you trade in both rising and falling markets, and use leverage to potentially amplify results. Typical fees include the spread (difference between buy and sell price) and overnight financing costs for positions held beyond a day.

Example

With a $1,000 deposit (approx. R18,800), and using 5x leverage, you can open a CFD position with an effective market exposure of $5,000.

If the stock gains 8%, your position returns 8% × 5 = 40%.

Result: That’s a $400 profit on your $1,000 stake – but remember, losses can be amplified too, and overnight fees apply.

Final Advice

Before investing in CuriosityStream, it’s vital to compare brokers’ fees, platform features, and regulations—each can affect your returns, especially as a South African investor buying US stocks. Whether you favour the security of direct share ownership or the dynamic potential of CFDs, your strategy should suit your investment goals and risk profile. For a detailed comparison of the top brokers available to South Africans, be sure to check the resources lower on this page.

Our 7 tips for buying CuriosityStream stock

The latest news about CuriosityStream

CuriosityStream delivered its first-ever positive net income in Q1 2025, with revenue jumping 26% year-on-year. For the quarter ending March 2025, CuriosityStream posted $15.1 million in revenue, up from $12 million the previous year, and a net income of $0.3 million compared to a $5 million loss in Q1 2024. This performance marks a historic financial turnaround, underpinned by improved gross margins (from 43.8% to 53.1%) and streamlining efforts. This profitable quarter follows nine consecutive quarters of positive operating cash flow, and is a constructive signal for investors in South Africa seeking exposure to international media growth stories with improved operational execution.

CuriosityStream’s stock surged over 5% this week and has gained more than 500% in the past year. Recent momentum has been strong, with the share price appreciating nearly 6% over the last seven days and an extraordinary 521% over the past twelve months. Technical analysis rates the stock as a “Buy,” with all moving averages signaling upward trends, although some overbought signals (RSI of 76.13) suggest short-term caution may be warranted. For South African investors tracking high-growth overseas equities, CuriosityStream’s robust price action may highlight momentum opportunities, though it is advisable to monitor for any near-term pullbacks.

The company has doubled its regular dividend and declared a special one-time dividend, raising its yield above 4.8%. CuriosityStream recently increased its quarterly dividend from $0.04 to $0.08 per share, equating to $0.32 annually, and announced a one-time special dividend of $0.10 payable in May 2025. The annualized yield now stands at 4.81%, making the stock one of the few high-yielding options among high-growth US-listed streaming firms. For South African investors, this generous dividend profile, combined with new profitability, enhances the appeal of CURI as both a growth and income opportunity, though cross-border dividend tax considerations will apply.

International expansion and new revenue from AI content licensing boost CuriosityStream’s longer-term prospects. Management has initiated fresh strategies including direct content licensing for AI training applications, which is creating novel income streams. Additionally, CuriosityStream’s documentary library has recently become available via Prime Video in core European markets, a move that amplifies global reach and revenue potential. These advances demonstrate management’s focus on diversification and digital-forward partnerships, which may serve as a blueprint for media companies with ambitions in both developed and emerging markets such as South Africa.

The company is expected to join the Russell 3000 Index, potentially increasing visibility and liquidity for international investors. Anticipation of CuriosityStream’s inclusion in the prominent Russell 3000® Index, and by extension the Russell 2000 small-cap index, could drive additional institutional interest and create a more liquid trading environment. This development is particularly positive for South African fund managers and retail investors seeking exposure via international platforms, as index inclusion typically improves both share liquidity and profile, which can help support the upward trajectory of the stock.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.