Should I buy Intuit stock in 2025? Complete South African guide

What is Intuit?

How much is the Intuit stock?

The price of Intuit stock is rising this week. As of today, Intuit trades at $757.22, reflecting a 0.37% gain over the past 24 hours, though the stock is down 13.68% week-on-week. With a market capitalization of $210.45 billion and an average three-month trading volume of 1.91 million shares, Intuit maintains a Price/Earnings (P/E) ratio of 61.87. The current dividend yield stands at 0.55%, and the stock has a beta of 1.40, indicating higher than average market volatility. For South African investors, these metrics suggest a dynamic share with growth potential, but also significant price movement to consider.

Our full analysis of the Intuit stock

We have conducted a comprehensive review of Intuit's latest financial results alongside its performance over the past three years, harnessing an advanced integration of financial indicators, technical signals, real-time market data, and competitive dynamics through our proprietary analytical algorithms. This synthesis pinpoints not only the evolution of Intuit’s positioning within global fintech, but also the resurgence of key bullish signals underpinning the stock’s trajectory. So, why might Intuit stock once again become a strategic entry point into the technology-driven financial solutions sector in 2025?

Recent Performance and Market Context

Intuit (NASDAQ: INTU), the market leader in financial technology platforms, is currently trading at $757.22 as of 30 May 2025, representing a modest intraday gain (+0.37%) despite broader market volatility. While the stock has recently retraced (-13.68% over the past week, -26.12% over six months, and -34.50% year-on-year), this pullback comes on the heels of a spectacular multi-year run, positioning Intuit at a technically appealing juncture.

• Q3 2025 financial results markedly outpaced analyst expectations, sparking renewed optimism and an upward revision to the full-year outlook.
• A high-profile AI partnership with Google has solidified Intuit’s leadership in integrating advanced intelligence into its financial product suite.
• TurboTax’s record-breaking performance during tax season reinforced the resilience and dominance of core revenue engines.

Macroeconomic tailwinds, including strong SME digitisation, increased regulatory support for financial transparency, and persistent global demand for automation in tax and accounting, also reinforce Intuit’s market context. Such factors create a positive backdrop for sustained, innovation-led growth in a sector renowned for its defensive qualities—highly relevant for South African and international investors seeking diversified tech exposure.

Technical Analysis

• Relative Strength Index (RSI) at 76.20 may indicate short-term overbought conditions, but also underscores robust buying momentum and emerging investor conviction.
• MACD signals remain distinctly positive at 20.64, marking a continuation of upward momentum initiated in April 2025.
• Moving averages confirm a healthy technical structure:
• The 20-day moving average confirms a bullish short-term trend.
• The stock trades well above its 50-day mark ($609.98), underscoring sustained institutional support.
• The 200-day average has turned upwards, a classic signal of a long-term bullish channel re-emerging.
• Support and resistance observation: $746.81 serves as a strong floor, while a break above $759.50 (52-week high) could catalyse a technical breakout.
• Most notably, an institutional “buy” signal emerged in April 2025, contributing to a resurgence of positive sentiment and supporting the thesis of a new cycle of upward price action.

The current technical consolidation does not suggest weakness but rather the potential for a robust base, potentially setting the stage for higher highs as fresh capital is deployed.

Fundamental Analysis

• Growth metrics: Q3 2025 revenue surged 15% year-on-year to $7.8 billion, with GAAP operating income up 20% and non-GAAP up 17%. These results not only exceeded market consensus but also led to a raised annual growth projection (now 17-18% for Q4).
• Profitability profile: Consistently high margins have enabled Intuit to fund continuing innovation, debt reduction, and targeted capital returns through dividends and buybacks.
• Valuation: Admittedly, Intuit trades at a premium with a P/E of 61.87. However, such multiples are increasingly justified against the backdrop of its double-digit top-line growth, sticky recurring revenue base, and a PEG ratio comparable to, or even more attractive than, many peers with lower structural growth.
• Market leadership and innovation: Intuit commands leading market share across consumer, small business, and self-employed segments. Its integrated ecosystem (TurboTax, QuickBooks, Credit Karma, Mailchimp) drives cross-sell and retention, while its generative AI transformation—epitomised by “Intuit Assist”—strengthens competitive moats.
• Strategic expansion: The recent formation of the Small Business Growth Council and AI-driven tools for automated accounting further entrench Intuit’s leadership, providing both a near-term catalyst and long-term defensibility, resonating with innovation-focused investors in ZA and beyond.

Volume and Liquidity

Sustained average daily trading volume of 1.91 million shares over the last 65 days testifies to robust liquidity and deep institutional interest. With a substantial market capitalisation of $210.45 billion and a public float of 271.6 million shares, INTU’s liquidity supports efficient price discovery and dynamic valuation adjustments, mitigating liquidity risk for both retail and institutional participants.

Strong, consistent volume patterns often precede or accompany technical inflection points—a profile consistent with current price action and supporting the near-term potential for upward re-rating.

Catalysts and Positive Outlook

• Transformation into a comprehensive AI platform: The ongoing deployment of “Intuit Assist” and next-generation workflow automation is accelerating customer acquisition and improving client economics across segments.
• Explosive growth in QuickBooks Advanced: The segment posted 40% YoY growth, a testament to strong penetration among expanding SMEs—a highly relevant driver given South Africa’s and Africa’s parallel SME digitalisation push.
• TurboTax-Credit Karma integration: Creating a frictionless client journey, this move enhances customer stickiness and provides valuable cross-sell opportunities.
• Expansion in SME financial services: Intuit’s deepening portfolio for small businesses—from payments to capital management—broadens both addressable market and growth optionality.
• Partnerships and ESG Initiatives: The enhanced collaboration with Google on AI, as well as an active focus on ESG and DEI, is enhancing brand reputation and access to new customer cohorts.

The analyst consensus price target of $793.15 (with outliers projecting $847.32 for 2025) and a “Buy” majority recommendation by 21 covering analysts corroborate the constructive outlook and point to further upside potential.

Investment Strategies

• Short-term: For active traders, technical positioning near support (~$746.81) with positive momentum argues for consideration of entries ahead of potential technical breakouts, especially as the stock approaches the 52-week high resistance ($759.50).
• Medium-term: Prospective catalysts—including further AI-driven announcements, upcoming earnings releases, and partnership milestones—support strategies oriented towards riding episodic upswings in valuation.
• Long-term: Intuit’s sustained double-digit revenue growth, robust innovation pipeline, dominant ecosystem, and prudent capital allocation provide a sound base for compounding capital, underpinned by defensive characteristics that have historically outperformed during market volatility.

For ZA investors seeking USD diversification and exposure to secular digitalisation, the current consolidation phase appears especially constructive for phased accumulation.

Is It the Right Time to Buy Intuit?

In summary, Intuit’s deep-rooted financial strength, relentless innovation, leading market positions, and strategic expansion into AI and SME solutions underscore its status as a cornerstone fintech growth story. The confluence of solid quarterly execution, a wave of upcoming catalysts, and a constructive technical setup justify renewed investor interest. While Intuit’s premium valuation commands attention, it remains more than supported by its superior growth, platform stickiness, and unrivalled brand power.

For investors in South Africa and globally seeking a technology-driven compounder with both resilience and high growth potential, Intuit appears to offer an excellent opportunity at an attractive technical and fundamental juncture. As the company continues to define the next era of intelligent financial solutions, the current environment seems poised to reward those who recognise the rare combination of quality, momentum, and visionary leadership.

In a rapidly evolving financial technology sector, Intuit stands out not just as a defensive play, but as a strategic growth vehicle—one that deserves priority consideration for portfolios seeking enduring upside in 2025.

How to buy Intuit stock in South Africa?

Buying Intuit shares online is now simple, secure and accessible for investors in South Africa thanks to reputable, regulated brokers. You can invest directly in Intuit by purchasing the actual shares (“spot buying”), or profit from price movements using CFDs (contracts for difference). Each method has unique advantages—spot buying suits long-term investors, while CFDs cater to those seeking short-term opportunities with leverage. Before taking the next step, it’s wise to compare brokers' fees and features—a practical broker comparison is available further down this page.

Spot buying

A cash or spot purchase of Intuit stock means you become a shareholder, owning real shares listed on the NASDAQ (ticker: INTU). When investing via a South African broker offering direct access to US markets, you typically pay a flat commission per order, for example around R100–R150 (or about $5–$8) for online trades—plus potential currency conversion fees.

Example:

If the Intuit share price is $757.22 (approx. R13,800), a $1,000 investment (about R18,250) allows you to buy roughly 1.3 shares (accounting for a $5 brokerage fee).

Gain scenario: If Intuit’s share price rises by 10%, your holdings are now worth $1,100 (about R20,075). Result: That’s a +$100 gain, equivalent to +10% on your investment (before taxes and any other fees).

Trading via CFD

CFD trading lets you speculate on the price movement of Intuit shares without owning the actual stock. With CFDs, you benefit from leverage—meaning you can control a bigger position with a smaller outlay. Fees mainly include the spread (the difference between buy/sell prices) and overnight financing charges for trades held open past the trading day.

Example:

You open a CFD position on Intuit shares with a $1,000 stake (about R18,250) and 5x leverage. Your market exposure becomes $5,000.

Gain scenario: If Intuit’s share price rises by 8%, your position gains 8% × 5 = 40%. Result: That’s a $400 gain (about R7,300) on your initial $1,000 investment—excluding spread and financing fees.

Final advice

Before investing, always compare brokers’ costs, platforms and conditions—fees can vary significantly, especially when dealing with international shares. Your choice should fit your investment goals: opt for spot buying if you aim to build long-term wealth and hold real shares, or consider CFDs for short-term strategies and flexible trading with leverage. Find a comprehensive broker comparison below to help you make an informed, confident decision.

Our 7 tips for buying Intuit stock

The latest news about Intuit

Intuit outperformed Q3 2025 expectations with a 15% jump in revenue and upgraded annual guidance.
In its third quarter, Intuit reported $7.8 billion in revenue, soaring 15% year-on-year and surpassing the analyst consensus of $7.56 billion. Operating income hit $3.7 billion on a GAAP basis (up 20%), while non-GAAP operating income reached $4.3 billion (up 17%). This robust performance was bolstered by a record tax season for TurboTax and led management to raise its full-year outlook, signaling enduring momentum and operational resilience—an outlook that sustains investor confidence globally, including among South African fund managers with US tech exposure.

Recent partnership with Google accelerates Intuit’s AI-driven financial technology transformation and global competitiveness.
Intuit reinforced its AI strategy via a major partnership with Google, aligning cloud, AI, and data capabilities to enhance product offerings, particularly around Intuit Assist and its suite of automated accounting tools. This collaboration strengthens Intuit's positioning as an innovation leader and may facilitate future market entry or tailored offerings for international regions such as South Africa, where digitalization and AI-based financial solutions are increasingly sought after by SMEs and fintech sectors.

Intuit maintains a strong technical buy signal, supported by positive MACD, high RSI, and dominance above key moving averages.
Technical analysis as of 30 May 2025 indicates a highly bullish environment for the stock: the MACD is strongly positive, the RSI is in overbought territory at 76.20, and the price remains above both 20- and 50-day moving averages. The recent trend confirms upward momentum since April, appealing for South African investors seeking exposure to high-momentum US technology stocks within diversified portfolios and trackers.

The QuickBooks Advanced segment recorded standout 40% growth, highlighting strength in digital SMB solutions—a focus area for South Africa’s financial sector.
QuickBooks Advanced led Intuit's product line with a remarkable 40% annual growth rate, outpacing broader company expansion and reflecting robust demand for cloud-based, AI-driven accounting platforms. For South African clients, especially SMEs seeking world-class digital transformation options, Intuit’s offerings remain benchmarks, and this growth suggests continued market relevance and potential for further regional penetration through partnerships or indirect distribution.

Consensus among analysts remains strongly positive, with a ‘Buy’ rating and price target 4.75% above the current level.
As of the latest updates, 21 analysts maintain a consensus ‘Buy’ recommendation on Intuit, with a price target of $793.15, about 4.75% above the current trading price. This sentiment is validated by the company's operational excellence, expanded leadership in AI-driven fintech, and resilient financials, giving South African institutional investors and asset managers in global funds reason for sustained bullishness despite recent volatility in US tech equities.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.