Should You Buy Sui in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of the Sui cryptocurrency for over three years. Each month, hundreds of thousands of users in South Africa trust us to analyse market trends and identify the best investment opportunities. Our analyses are for informational purposes only and do not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Sui or received any compensation from entities associated with its ecosystem.

Switzerland in brief

How much does 1 Sui cost?

The price of Sui is up this week. The current value stands at approximately ZAR 60.60, having climbed 8.06% in the past 24 hours and showing strong momentum over the last seven days. Sui’s market cap is now near ZAR 206.1 billion, with an average three-month trading volume around ZAR 14.85 billion. Ranking among the top 12 cryptocurrencies, 3.39 billion SUI tokens are in circulation, representing a market dominance of about 1.6%.

While Sui’s impressive growth offers exciting opportunities, it is important for South African investors to consider the asset’s high volatility when planning potential entries.

Our complete review of the Sui cryptocurrency

After extensive analysis of Sui’s price action, network evolution, and ecosystem developments over the past three years, we applied advanced proprietary algorithms blending on-chain metrics, technical indicators, and real-time competitive data. Our models deliver a holistic market perspective leveraging volume, momentum, and sector positioning to outline Sui’s forward-looking investment thesis. So, why could Sui emerge in 2025 as a strategic entry point at the forefront of next-generation Layer-1 blockchain infrastructure?

Performance Review and Market Context

Recent Price Evolution

Sui’s price has outperformed the broader market in 2025, currently trading at $3.25—an impressive rebound from its all-time low of $0.3643 only 18 months ago (+793% YoY). After registering its all-time high ($5.35) in January 2025, Sui experienced typical post-rally consolidation, stabilizing well above key technical supports. Notably, it has sustained a healthy trading range without revisiting the volatility extremes seen in 2023 and early 2024, reflecting maturing market dynamics and growing investor confidence.

Recent Positive Events Fueling Momentum

Two major events have notably shifted sentiment. First, the Sui Foundation rapidly recovered $223M from a major protocol exploit, underscoring both resilience and robust security infrastructure. Secondly, the May 2025 SUI Spot ETF application by 21Shares, coupled with headline partnerships (VARA Dubai, key gaming studios), asserts Sui’s growing institutional credibility. Importantly, Sui’s active DeFi ecosystem—ranked 8th globally with over $1.77B in TVL and $488M in daily DEX volume—demonstrates sustained user and capital inflows across market cycles.

Favourable Macro and Sector Context

The current macroenvironment for digital assets is supportive: regulatory clarity is progressing in multiple jurisdictions, institutional allocations are rising, and blockchain adoption is accelerating within gaming, DeFi, and enterprise sectors. Layer-1 protocols—particularly those with high transaction throughput and real-world partnerships—are clearly benefitting from renewed risk appetite and more selective capital formation, precisely the dynamics underpinning Sui’s recent performance.

Technical Analysis

Key Indicators

• RSI (14-day): 62.34, indicating robust momentum with room before overbought levels.
• MACD: Positive at 0.041—maintaining a bullish trend since Q2 2025.
• Stochastic RSI: 7.87, in oversold territory, hinting at short-term rebound potential and signalling entry points for momentum traders.

Moving Averages and Support Structure

• All major short- and medium-term moving averages (MA20: $3.19, MA50: $3.12, MA100: $3.18) are being held, with price action above each—confirming bullish sentiment.
• Current price is consolidating just above the 200-day MA ($3.24), with the $3.00-$3.12 range forming a powerful support band. Resistance is seen at $3.29 and $3.60—breakout above these levels could spark further momentum.

Short-to-Medium Term Structure

All technical signals—both classical and digital-native—point towards considerable upside potential. Sui’s overall algorithmic summary is “Strong Buy” (10/0 buy/sell signals), with an attractive risk/reward skew for agile investors. Volatility, while elevated, is trending towards maturation—the hallmark of a Layer-1 moving into wider adoption.

Fundamental Analysis

Growing Adoption and Strategic Alliances

• 10.2+ billion transactions executed, reflecting robust utility and adoption.
• 155+ million active accounts ensure diverse, thriving on-chain activity.
• Gaming is a potent driver (SuiPlay0X1, partnerships with major studios) and Sui is now core to multiple cross-chain, Web3 enterprise integrations (notably with Alibaba and Franklin Templeton).

The SUI network’s institutional credibility has leaped forward with the launch of the ETF application by 21Shares—heralding likely future inflows. Cumulative DeFi growth (TVL up 70% YoY) and stablecoin adoption reinforce the platform’s foundational strength.

Relative Valuation & Market Structure

• Market Cap: $11.05B—solidly in the top tier of Layer-1 projects.
• FDV: $32.54B, with a healthy volume/market cap ratio (8.65%)—liquidity is robust, and retail/institutional order flow remains vibrant.
• Sui’s TVL, DEX volumes, and broad-based staking participation reflect a deepening engagement from a diversity of market actors not seen in the protocol’s early stages.
• Circulating vs Total Supply: at 3.39B (out of 10B cap), future emissions are transparent and deemed manageable.

Structural Advantages and Differentiators

• Technical superiority: First-mover with its object-centric data model, enabling parallel execution (297,000+ TPS in testing; ~400ms finality)—delivering speed, scale, and UX advantages over incumbents.
• Move language and zkLogin: Unique features supporting customizability and security, attracting both developers and enterprises.
• Developer and user communities: Vibrant, rapidly expanding—propelling network effects and driving persistent innovation.

Volume, Liquidity and Market Position

• 24h Trading Volume: $957M, discretionary and institutional activity present.
• Top 12 Crypto: Clear competitive positioning among main Layer-1s.
• Strong on major exchanges: Easy access (Binance, Coinbase, KuCoin, Bybit, Kraken), reinforcing its legitimacy globally.

Catalysts & Future Prospects

• ETF Decision (SEC): If approved, SUI would join a rare cohort of spot crypto ETFs, amplifying legitimacy and attracting significant institutional inflows.
• DeFi and Gaming Expansion: Sui is positioned to ride the growth tailwinds from these sectors more strongly than historical competitors.
• Protocol Upgrades: Move language updates, enhanced zkLogin, and further performance milestones keep Sui at the innovation frontier.
• Favourable regulation: Clearer global frameworks are lowering sector risk premiums, especially benefiting scalable, secure Layer-1s.
• Major adoption triggers: Ongoing integrations with blue-chip partners (Alibaba, Franklin Templeton) position Sui for further onboarding of enterprise use cases.

Investment Strategies: Navigating Different Horizons

Short-Term (2025 - Q1 2026)

• Momentum and technical signals are aligned; entering on minor retracements post-ETF-news-driven runups could be optimal.
• Oversold StochRSI and robust support above $3.00 underpin current risk-reward.
• Volatility may accompany ongoing SEC ETF decision process—risk-aware trading cycles may create asymmetric opportunities.

Medium-Term (12–24 months)

• Anticipated growth in TVL, further DeFi/gaming adoption, and potential ETF approval/rejection outcomes will likely shape price action.
• Dollar-Cost Averaging (DCA) on any dips near $3.00 support or during high-volume spikes remains a sound approach for building a core position.
• Outperformance potential relative to less innovative Layer-1s, given strong network effects and product differentiation.

Long-Term (3–5 years)

• Sui’s technical roadmap, combined with its successful navigation of regulatory and competitive hurdles, points to sustained adoption and value creation.
• Layer-1 ‘winner-take-most’ dynamics could lead to significant relative multiple expansion if Sui consolidates or even increases market share.
• Long-term holders positioned before major enterprise and institution onboarding phases may realize substantial wealth creation as new user bases engage the network.

Sui Price Projections: 2025–2029

Is Now the Right Time to Consider Sui?

• It combines rapid adoption and innovation in both DeFi and gaming—sectors at the heart of the next crypto cycle—with a maturing, well-governed ecosystem.
• Volume, liquidity, and market cap metrics consistently validate ongoing institutional and retail engagement.
• Strategic alliances, real-world use cases, differentiated technology (Move, zkLogin), and proactive security management underscore Sui’s resilience and forward potential.
• Current technicals—multiple “strong buy” indicators, oversold short-term structure, and robust support—reinforce an ideal timing window for strategic entry.
• ETFs, major partnerships, and global expansion amplify the upside scenario in the years ahead.

All considered, Sui’s fundamentals and technical signals justify renewed market interest at current levels, and the asset appears well-positioned to become one of the cycle's defining Layer-1 stories. The convergence of infrastructure innovation, institutional momentum, and user adoption means Sui could well enter a new, accelerated growth phase. This makes Sui a compelling candidate for investors attentive to both tactical opportunities and long-term digital asset megatrends.

Important investment example and risk

Sui remains a high-volatility cryptocurrency offering excellent opportunities for dynamic portfolio strategies, but requiring prudent risk management. Recent price acceleration demonstrates the network’s capacity for powerful upward moves, while an evolving macro context signals the need for selective positioning. Key technical levels to monitor include $3.00 as immediate support and $3.60 as major resistance. The upcoming protocol upgrade, expected in Q2 2025, could prove a decisive catalyst for Sui’s future trajectory.

How to buy Sui?

It’s simple and secure to buy Sui (SUI) cryptocurrency online in South Africa, thanks to regulated exchanges and brokers accessible from your computer or smartphone. As an investor, you have two main methods: purchasing Sui directly (“spot” buying), which grants you real coins stored in your wallet, or trading Sui via CFDs (Contract for Difference), where you speculate on the price of Sui without actually owning the tokens. Below, you’ll find a detailed comparison of both options, followed by an interactive comparison tool to help you choose your platform.

Spot Purchase

When you buy Sui at the spot price, you own the real SUI tokens, stored securely in an exchange wallet or your personal crypto wallet. This method is ideal for investors who want direct exposure and long-term holding. Fees typically include a fixed commission on each transaction, denominated in rand (ZAR), plus potential withdrawal charges.

Example

Suppose Sui is trading at $3.25 USD (about R60, at an exchange rate of 1 USD ≈ R18.50). With an investment of R18,500 (approx. €1,000), and considering R100 in transaction fees:

• You can buy about 308 SUI coins (R18,400 ÷ R60 = ~308).
• If Sui rises by 10%, your holding’s value increases to roughly R20,240.
• Result: +R1,840 gain before fees, which is a 10% gross return on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Sui’s price movement without actually holding the coin. You can buy or sell (go long or short), and use leverage to amplify potential returns—and risks. Fees generally include a “spread” (the gap between buy/sell price) and an “overnight financing” cost if you keep positions open for several days.

Example

You invest R18,500 and use 5x leverage, so your market exposure is R92,500. If Sui’s price increases by 8%:

• Your position gains 8% × 5 = 40%.
• That’s a profit of R7,400 (R18,500 × 40%), excluding fees and spreads.

Final Guidance

Before investing, always compare the fees, spreads, and trading conditions of available crypto platforms (see the comparison tool below). Your best choice depends on your investment objectives, risk tolerance, and experience—whether you prefer to own and hold Sui directly, or to actively trade on price movements via CFDs.

Our 7 tips for buying Sui

The latest news from Switzerland

Sui posted a strong +8.06% price move in the last 24 hours, confirming robust market momentum. This uptick, coupled with a 24-hour trading volume nearing $1 billion and a “Strong Buy” consensus across major technical indicators, highlights fresh optimism from both retail and institutional actors. Notably, Sui’s technicals have aligned favorably, with its price standing above short and medium-term moving averages, bolstering confidence for short-term traders and larger local buyers seeking tactical entry points on global platforms available in ZA, such as Binance and KuCoin.

Rapid DeFi growth on Sui with a Total Value Locked surpassing $1.77 billion drives ecosystem credibility. This significant DeFi TVL—up 70% year-on-year—signals accelerating user adoption and developer activity worldwide. For South African investors and fintech projects, this positions Sui as a noteworthy infrastructure, especially as leading DeFi protocols and stablecoins on the network gain traction, providing opportunities for local developers, liquidity providers, and institutions to participate in a globally recognized blockchain ecosystem.

The Sui Foundation’s successful $223 million asset recovery from the Cetus hack has boosted security confidence across regional markets. This event—documented in May 2025—demonstrated crisis management effectiveness and exemplifies Sui’s commitment to user protection. The incident catalyzed a further $10 million investment in security audits and partnerships with expert firms (e.g., OtterSec), an important reassurance for South African exchanges, custody providers, and users assessing risk in adopting emerging Layer-1 assets.

Institutional prospects accelerated as 21Shares filed for a SUI Spot ETF with the US SEC in May 2025. Such institutional-grade initiatives amplify Sui’s global credibility, potentially paving the way for regulated investment products in other markets—including those overseen by the FSCA in South Africa. This opens strategic horizons for local wealth managers and institutional investors keen to integrate digital assets into multi-asset portfolios, pending evolutions in ZA’s regulatory climate.

Sui’s enterprise-grade adoption and global partnerships reinforce its standing as a top 12 crypto asset, with local accessibility on major exchanges. Active alliances with major corporations (such as Alibaba and Franklin Templeton), rapid network performance (processing over 10.2 billion transactions), and innovative technical features (object-centric architecture, sub-second finality) solidify Sui’s reputation. For South Africans, the ability to buy, hold, or stake SUI on widely used platforms positions this cryptocurrency as an accessible, innovation-led asset amid increasing local interest in blockchain for finance, gaming, and commerce.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.