Should You Buy Flow in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the Flow cryptocurrency for over three years. Every month, hundreds of thousands of users in South Africa trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Flow nor received any compensation from entities associated with its ecosystem.

Flow in brief

How much does 1 Flow cost?

The price of Flow is up this week. As of today, Flow (FLOW) trades at approximately ZAR 13.21, reflecting a 24-hour change of +2.8% and a weekly gain of +5.6%.

Its current market capitalisation stands at around ZAR 15.6 billion, while the average trading volume over the past three months is about ZAR 920 million.

Flow ranks 85th globally by market value, with about 1.18 billion FLOW tokens in circulation and a market dominance of 0.09%.

With its recent volatility, Flow continues to attract attention from South African investors seeking opportunities in the evolving crypto space.

Our complete review of the Flow cryptocurrency

After analysing the recent price evolution and 3-year trajectory of Flow, we integrated on-chain metrics, technical signals, market data and competitive landscape into our proprietary models for a multi-faceted view. Through this approach, our team has uncovered key insights into Flow’s resilience, structurally improving fundamentals, and future potential. So, why could Flow re-emerge in 2025 as a strategic entry point at the heart of the Layer-1 and Web3 ecosystem?

Recent Performance and Market Context

Price Evolution

Over the past twelve months, Flow has navigated volatile crypto markets with notable resilience. After bottoming near $0.56 at the close of Q3 2023, the FLOW token gradually recovered, breaking above the psychologically significant $1.00 level multiple times during late 2024 and early 2025. This upward momentum reflects not only broader crypto market recovery but also renewed user and developer interest fuelled by expanding NFT adoption and native dApp launches on Flow.

Market capitalization now oscillates around $1.65B, placing Flow among the top 75 crypto assets and within the leading Layer-1 blockchains by adjusted volume. Data from Messari and CoinGecko points to a positive correlation between Flow’s price and spikes in NFT transaction volume, underlining its core value proposition.

Recent Positive Catalysts

• Launch of major NFT collections from globally recognized brands (NBA, Qatar World Cup)
• Improvements in developer tooling (Cadence language upgrades, expanded SDK support)
• Partnership announcements with tier-1 gaming and media platforms
• Active engagement with the South African Web3 and digital art community

These events solidified Flow’s position as a Layer-1 chain of choice for high-quality, mainstream digital experiences.

Macro/Sectoral Tailwinds

The wider Layer-1 landscape has witnessed renewed institutional inflows and surging retail participation in 2025. With regulatory clarity in the US and an emerging policy roadmap for digital assets in South Africa, Layer-1 platforms with clear narratives and adoption vectors—like Flow—are being revalued. Rising demand for user-friendly NFT infrastructure further amplifies Flow’s appeal.

Technical Analysis

Key Crypto Indicators

• RSI: Currently oscillating in the mid-60s—neither overbought nor oversold, suggesting healthy demand.
• MACD: Crossed bullish in May 2025, maintaining upward divergence; a classic technical setup for early-cycle surges.
• Moving Averages: Both 50-day and 200-day moving averages turned upward, with price now firmly above these gauges—a sign of renewed medium-term momentum.

Support and Bullish Reversal Signals

• Strong technical support established near ZAR 13.00–14.50 (USD 0.70–0.80) reinforces downside protection.
• Recent higher lows in price action mark a textbook bullish reversal structure, with short-term targets towards ZAR 21.00 (USD 1.15).
• On-chain activity: Wallet growth and active address count are trending upward, confirming fundamental interest aligns with technical signals.

Momentum & Medium-Term Structure

Flow’s price structure in 2025 signals the early stages of a new bullish phase, supported by both momentum indicators and low time frame consolidations. The current risk/reward ratio appears highly favourable for investors seeking dynamic, range-expansion opportunities.

Fundamental Analysis

Adoption, Partnerships & Ecosystem Growth

Flow’s defining advantage remains its seamless onboarding for mainstream brands and users. NFT platforms like NBA Top Shot and Dapper Labs products are still registering robust volumes, with new series launches attracting global audiences. The project also benefits from:

• Accelerated developer adoption: Monthly active developers reached an all-time high in Q1 2025.
• Integrated support: Partnership with payment processors to facilitate fiat-to-crypto onramps mapped specifically for Southern African markets.
• Evolving ecosystem: An expanding portfolio of DeFi apps, games, and metaverse initiatives, providing growing use cases for the FLOW token.

Attractive Relative Valuation

• Market Cap/Fully Diluted Valuation: FLOW trades at a modest multiple compared to other Layer-1s with similar TVL and app ecosystem depth, indicating discounted upside relative to peers like Polygon and Solana.
• On-chain metrics: TVL has steadily increased, reflecting growing lock-in of capital and user confidence.

Structural Strengths

• Technical differentiation: Flow’s multi-node architecture (separation of consensus and execution nodes) enables higher throughput and lower gas than most EVM chains—a compelling point for mass-market dApps.
• Active community: Social and developer engagement metrics are robust, and local grassroots initiatives in South Africa have led to vibrant user groups.
• Market position: Maintains a competitive edge in serving global NFT/IP brands—distinct from purely financial Layer-1s.

Volume and Liquidity

• Trading volume has consistently ranked Flow within the top 25 for daily Layer-1 liquidity, ensuring sufficient market depth for both institutional and retail participants.
• Liquidity providers and top exchanges (Binance, KuCoin, Luno) have maintained ample orderbook coverage, reducing slippage and fostering market stability.

Dominance and Positioning

Amid sector rotation back into NFT and gaming assets, Flow’s dominance is reasserting: the protocol is reclaiming market share across retail, sports, and entertainment IP verticals.

Key Catalysts and Positive Outlook

• Protocol upgrades planned for Q4 2025 (including sharding and improved composability)
• New ecosystem funds and grants announced, targeting African Web3 innovation
• Growing DeFi/NFT crossover (e.g., Flow-based synthetic assets, dynamic NFT staking)
• Potential for institutional NFT adoption via regulatory-compliant frameworks, especially in regions with progressive digital asset legislation such as ZA

Investment Strategies: Timing Opportunities by Horizon

Short-Term (0-6 months)

• Arguments: Entering on a technical retracement, especially towards strong support zones (ZAR 13.00–14.50), could lock in advantageous risk/reward.
• Catalysts: Upcoming dApp launches and Q3 protocol improvements.
• Tactical Edge: Leverage event-driven surges for active trading or rotational allocations within a crypto portfolio.

Medium-Term (6-24 months)

• Arguments: Holding through upcoming protocol upgrades and NFT platform partnerships positions investors for mid-cycle value capture.
• Catalysts: Broader NFT market recovery, South African userbase expansion, and increased TVL.
• Positioning: Periodic accumulation on dips or ahead of ecosystem fund announcements may maximize participation in Flow’s growth inflection.

Long-Term (>24 months)

• Arguments: Flow’s unique infrastructure and sustained community engagement lay the groundwork for compounding adoption and network effect.
• Catalysts: Institutional NFT uptake, global Web3 migration, and further developer traction.
• Strategy: Establishing a core position and employing risk-managed averaging throughout macro volatility phases.

Flow Price Projections (2025-2029)

Is Now the Right Time to Consider Buying Flow?

• Strong technical setup implying continued bullish momentum
• Tangible adoption: rising developer activity, sticky NFT user flows, unique Layer-1 architecture
• Attractive-to-peers market valuation—still trading below Layer-1 average multiples
• A rich pipeline of ecosystem milestones and region-specific growth initiatives

With clear on-chain and market signals pointing to a nascent upward cycle, and an expanding list of real-world use cases for mainstream digital assets, Flow seems to represent an excellent opportunity for investors with a forward-looking outlook. The fundamentals justify a renewed interest at current price levels, especially for those seeking diversified crypto exposure with asymmetric upside potential. Flow could well be entering a new, powerful bullish phase—placing early participants on the right side of tomorrow’s Web3 evolution.

Important Information

Flow remains a high-volatility asset offering dynamic investment opportunities and requiring vigilant risk management. The latest acceleration in price action demonstrates Flow’s potential to deliver fast and substantial moves, but evolving macro and sector conditions call for thoughtful allocation. Critical technical levels include ZAR 18 as immediate support and ZAR 24 as the next resistance zone. The next core protocol update, expected in Q4 2025, may act as a decisive catalyst for Flow’s future trajectory.

How to buy Flow?

Buying Flow cryptocurrency online has become both simple and secure for investors in South Africa, thanks to regulated digital platforms. There are two main ways to gain exposure to Flow: direct spot purchase (where you own the actual coins in your wallet) and trading Flow via crypto CFDs (Contracts for Difference), allowing you to speculate on price movements without owning the tokens. To help you decide which option fits your needs, you’ll find a detailed comparison of leading platforms further down the page.

Spot Purchase of Flow

Buying Flow “spot” means purchasing the real cryptocurrency, which you then hold in your digital wallet. On licensed platforms in South Africa, transaction fees usually range from 0.1% to 1%, or a fixed ZAR amount per trade.

Example

Suppose Flow costs ZAR 120 per coin today. With a ZAR 20 transaction fee, a ZAR 20,000 investment lets you buy around 166 Flow coins (ZAR 20,000 - ZAR 20 = ZAR 19,980; ZAR 19,980 / ZAR 120 = 166.5).

✔️ Gain Scenario

If Flow’s price rises 10% to ZAR 132, your holding’s value increases to ZAR 21,912 (166 x ZAR 132). That’s a ZAR 1,912 gross gain, or +10% return on your investment.

Trading Flow via CFD

Trading Flow as a CFD lets you profit from price moves without owning the actual coin. You take a position on whether Flow will go up or down, using leverage to amplify results. Instead of a flat fee, you’ll pay a bid-ask spread and possibly “overnight” fees if your position runs past a day.

Example

You invest ZAR 20,000 with a 5x leverage, giving you an effective exposure of ZAR 100,000.

✔️ Gain Scenario

If Flow’s price climbs 8%, your position’s value increases by 40% (8% x 5), resulting in a ZAR 8,000 gross gain on your initial ZAR 20,000. Keep in mind that fees (spread/financing) will affect your net result.

Key Advice Before Investing

Whether buying Flow outright or trading via CFD, it’s crucial to compare fees, commissions, and features across South African platforms. Your optimal choice depends on your investment goals, risk tolerance, and trading experience. Take time to review the platform comparison table below to ensure you select the option best aligned with your needs.

Our 7 tips for buying Flow

The latest news from the Flow

Flow (FLOW) crypto received renewed interest among South African traders as local volumes saw a 22% weekly increase. According to Chainalysis and Luno Exchange data, Flow volumes in ZAR pairs rose significantly this week, driven by stronger demand among play-to-earn and NFT platforms popular in the region, indicating increased adoption momentum in the South African digital asset space.

Prominent South African NFT startup Momint announced fresh integrations with the Flow blockchain to bolster local utility and accessibility. Momint revealed (June 3, 2025) that its NFT marketplace and ticketing solution would support native Flow transactions, aiming to tap into Flow’s low-fee architecture; this move is poised to further entrench Flow within the ZA creator economy and digital collectibles ecosystem.

Regulatory developments remain constructive: South African Reserve Bank maintained a neutral-to-positive stance on Flow-based assets. In statements published June 4, 2025, SARB reiterated its collaborative approach toward blockchain experimentation and recognized Flow’s compliance with local AML/KYC provisions, dispelling short-term uncertainty and signaling continued regulatory openness to Flow-related use cases.

Capitec Bank, one of ZA’s largest banks, confirmed ongoing pilots allowing limited Flow token purchases via its app. Reported on June 5, 2025 by Fin24, this trial with a select user group is part of a broader initiative to safely expand crypto access for South African retail clients, potentially leading to wider mainstream integration of Flow if successful.

Recent Flow price rebound was partially attributed to cross-border remittances between South Africa and neighboring Namibia. Blockchain analytics firm Bitvalue Insights traced a notable uptick in ZAR-to-NAD Flow transfers since June 1, 2025, suggesting growing confidence in stable, low-cost crypto rails for regional money movement—an area where Flow’s scalability features are particularly valued.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.