Should You Buy Pepe in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of the Pepe cryptocurrency for over three years. Every month, hundreds of thousands of users in South Africa trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Pepe nor received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. As of today, Pepe is trading at approximately R0.00021 (ZAR), reflecting a +4.6% increase over the past 24 hours and a +0.8% gain for the week. With a current market capitalization near R88.2 billion, Pepe ranks among the top-ranked cryptocurrencies globally, backed by an average 3-month daily volume of around R17.5 billion. There are about 420.69 trillion tokens in circulation, representing 100% of its total supply, and Pepe commands around 0.38% of the entire crypto market. Pepe’s rapid movements underscore its appeal and high volatility, presenting both opportunities and risks for local investors.

Our complete review of the Pepe cryptocurrency

Have we fully captured the resurgence of Pepe in the ever-changing meme token landscape? After applying a rigorous review of the latest trends, price action and adoption metrics over the past three years, our proprietary algorithms have synthesized on-chain analytics, technical patterns and macro data against a dynamic competitive backdrop. So, why could Pepe once again represent a strategic entry point for exposure to high-beta meme coin momentum in 2025?

Recent Performance and Market Context

Price Evolution: A Foundation of Renewed Interest

Since its launch in April 2023, Pepe (PEPE) has demonstrated a remarkable growth trajectory, highlighted by its explosive rally to an all-time high (ATH) of $0.00002803 in December 2024. Despite the typical retracement observed after this peak, the current price stands at $0.00001142 as of June 2025, reflecting a robust +21% year-on-year appreciation. Strong intraday (+4.6%) and monthly (+31.09%) gains further showcase volatility but also underpin sustained market attention.

Pepe’s recent technical retracement came on the back of sector-wide correction across meme coins, but the resilience above major support zones ($0.00001060/$0.00001000) reinforces market confidence. On-chain analysis indicates that large holders ("whales") have actively accumulated PEPE during consolidations—an historically bullish signal frequently preceding renewed price expansion.

Major Bullish Developments

• Exchange Listings: Binance, OKX and Bybit listings have driven institutional flows and liquidity inflows.
• Whale Accumulation: Substantial new holdings by large wallets signal high-conviction support.
• Community Sentiment: Market surveys and social signals point to 75% of holders maintaining a bullish outlook.

Macro and Sector Tailwinds

In 2025, the confluence of a favorable macro environment—softened US monetary policy, a buoyant crypto sector sentiment (Bitcoin and Ethereum nearing cycle highs), and cultural virality in meme assets—has forged new demand for speculative high-beta tokens. Additionally, the integration of meme coins like PEPE into DeFi primitives and emerging NFT ecosystems significantly broaden utility narratives amid increasing mainstream adoption.

Technical Analysis

Crypto Indicators: Momentum Building

• RSI: Currently at 48.07, the Relative Strength Index posts in neutral territory, suggesting neither overbought nor oversold extremes—a technical setup that often precedes directional breakouts.
• MACD: While mixed lately with some recent shows of weakness, the MACD signals remain close to a possible bullish crossover, which, if confirmed, could prime PEPE for short-to-midterm upside moves.
• Moving Averages: The price currently trades just below its major moving averages (20, 50, 100, 200 days), at $0.00001194, $0.00001225, $0.00001250, and $0.00001280 respectively. Despite this bearish short-term alignment, a successful retest and rebound from $0.00001060/$0.00001000 could ignite a pattern reversal.

Key Support/Resistance and Chart Structure

• Supports: Robust buying zones exist at $0.00001060 and $0.00001000, which held firm during the last corrective phase.
• Resistance: Near-term resistance rests at $0.00001225; a decisive break above this level would underpin structural bullishness.
• Momentum: Recent volume spikes—$951 million in 24hr trading—underscore ongoing interest, while moderate consolidation is often a precursor for breakouts in meme tokens. Structurally, PEPE’s technical posture is primed for a return to the upside if macro and sector activity remains constructive.

Fundamental Analysis

Adoption, Ecosystem and Differentiation

• Community & Governance: With a fully decentralized token model (contract renounced, liquidity permanently locked), PEPE exemplifies the transparency and trust often lacking in earlier meme projects. Its community is among the most engaged in the meme coin sector, driving both innovation and virality.
• Institutional Integration: Listings on top-tier exchanges have cemented PEPE’s status and ensured deep liquidity, attracting sophisticated investors alongside a vibrant retail community.
• Supply Structure: With 420.69 trillion tokens in full circulation, PEPE’s capped supply eliminates dilution risk; the transparent tokenomics (93.1% in DEX liquidity, rest for CEX bridging) further increase investor comfort.

Relative Valuation: Large-Cap Meme Competitor Status

• Market Cap: $4.80 billion places PEPE firmly in the top tier of meme coins, providing a solid foundation for price discovery.
• Volume & Liquidity: Near-$1 billion daily liquidity ranks PEPE among the most actively traded meme tokens, ensuring ease of execution across all timeframes.
• Network Effects: Ongoing integration into DeFi products and cross-chain bridges (Ethereum, Arbitrum, BNB Chain) expand both utility and reach, a rarity in meme assets.

Structural Strengths

No transaction taxes, contract immutability, and full transparency position PEPE as a trust-minimal asset. This is further bolstered by a record of timely upgrades, grassroots viral campaigns, and robust social engagement metrics.

Market Position and Dominance

As a consistent member of the largest meme token capitalizations, PEPE enjoys high visibility and network strength—features that translate into investor confidence and reflexive momentum during bullish phases.

Catalysts and Positive Outlook

• Protocol Updates: Any future integration with NFT/DeFi protocols or additional L2 chains would serve as strong catalysts.
• Institutional Adoption: Continued flow of listing or support from global platforms.
• Social Momentum: Viral, culturally driven bull runs are a hallmark of meme coin cycles—PEPE has continually demonstrated leadership here.

Investment Strategies (By Time Horizon)

Short-Term (Weeks to 3 Months)

• Leveraging recent technical consolidation and sustained market liquidity, an entry near support levels ($0.00001060 or on a retest of $0.00001000) positions investors favorably for a possible momentum-driven rebound.
• High volatility demands strict risk controls, but price could swiftly reclaim $0.00001225 resistance under renewed buying pressure.

Medium-Term (3 Months to 1 Year)

• Awaiting confirmation of a reversal pattern above the 20-day and 50-day moving averages enhances risk/reward. With the potential for viral catalysts or strategic partnerships, the probability of reaching the previous ATH ($0.00002803) cannot be excluded.
• Accumulating gradually during technical dips, especially into major updates or global exchange news, is a time-tested strategy in meme coin cycles.

Long-Term (1 to 5 Years)

• Given PEPE’s entrenched position, relentless community engagement, and expanding use cases, a long-hold strategy allows exposure to potential outperformance if meme finance becomes mainstream.
• Behavioral and social virality patterns in crypto markets suggest that meme majors, when market sentiment aligns, can deliver exponential moves.

Pepe Price Predictions

Is Now the Right Time to Consider Pepe?

PEPE’s resurgence is firmly rooted in its dynamic community, transparent tokenomics, and large-cap status within the meme coin sector. Its high liquidity, ongoing protocol evolution, and cultural relevance continue to justify renewed investor interest. The combination of robust fundamental strengths, strong technical defense at key supports, and a market environment increasingly favorable for risk assets position PEPE as an excellent opportunity for those seeking high potential in the digital assets sphere.

While elevated volatility remains part of the proposition, PEPE is among the rare meme tokens to successfully transition from speculative fad to institutional-grade asset with global reach. Factoring in expanding network effects and multiple bullish catalysts on the horizon, PEPE may well launch into a new growth phase—making a compelling case for those considering dynamic crypto allocations in 2025 and beyond.

Pepe remains a highly volatile cryptocurrency offering strong dynamic investment opportunities, while requiring rigorous risk management. Its recent surge demonstrates the coin's ability to deliver sharp, rapid moves, yet evolving macro conditions call for selectivity. Key technical levels to watch are $0.00001000 as immediate support and $0.00001225 as major resistance. A forthcoming protocol update, slated for Q2 2025, could emerge as a pivotal catalyst for the next PEPE price cycle.

How to buy Pepe?

It is simple and secure to buy the cryptocurrency Pepe (PEPE) online via a regulated platform in South Africa. Investors have two main options: making a spot purchase to hold the actual coin in a wallet, or trading Pepe through CFDs (Contracts for Difference) which lets you speculate on the price without owning the asset. Both methods are accessible and allow flexible management of your crypto exposure. Below, you’ll find a detailed comparison of major platforms to help you select the solution that fits your needs best.

Spot Purchase

Spot buying Pepe means you directly own the actual tokens, which are stored in your crypto wallet. This approach suits investors who want to hold the asset for the medium or long term, believing in its future growth potential. Most regulated platforms charge a transparent transaction fee, often ranging from 0.1% to 1%, or a fixed amount (typically around ZAR 90 per transaction for South Africa).

Example: Spot Purchase

If Pepe is trading at $0.00001142 (about ZAR 0.00021) per token, and you invest ZAR 20,000 (≈ $1,000), you can acquire approximately 95,238,095 PEPE coins (before fees). After accounting for a typical ZAR 90 transaction fee, you'll receive slightly fewer coins.
✔️ Gain scenario:
If Pepe’s price rises by 10%, your holding is now worth ZAR 22,000.
Result: ZAR 2,000 gross profit, or +10% on your investment.

Trading via CFD

CFD trading on Pepe offers another way to benefit from its price movements, without holding the actual coins. With CFDs, you open a position based on Pepe’s price—this is popular among traders seeking to amplify gains with leverage. Typical costs include the spread (difference between buy/sell price) and overnight financing fees if the position is held more than one day.

Example: CFD Trading

You deposit ZAR 20,000 and apply 5x leverage. Your market exposure rises to ZAR 100,000 in PEPE.
✔️ Gain scenario:
If Pepe climbs by 8%, your position gains 8% × 5 = 40%.
Result: ZAR 8,000 profit (before fees) for a ZAR 20,000 investment.
Note: Leveraged trading involves much higher risk and potential losses.

Final Advice

Before investing, always compare platforms for their fees, tools, and safety conditions. Each investor’s choice—spot buying or CFD trading—should match both their goals and risk tolerance. To support your decision, our up-to-date platform comparison guide is available lower on this page. Choose wisely according to your experience and expectations.

Our 7 tips for buying Pepe

The latest news about Pepe

Pepe's trading volume remains high and community bullish sentiment in ZA is robust over the last week. In the past seven days, PEPE has maintained significant daily trading volumes of nearly $1 billion, with its price showing a stable upward trend (+0.8% weekly), outperforming many meme coins. This is especially relevant for the South African crypto community, where interest in speculative tokens is strong, and local forums report an uptick in engagement around PEPE. According to market sentiment data, approximately 75% of the community remains bullish, a constructive indicator for continued participation among both retail and institutional traders within the region.

Major crypto exchanges accessible to South Africans continue to list PEPE, facilitating local adoption and liquidity. Binance, OKX, and Bybit—three of the most popular exchanges among South African traders—have reaffirmed support and active trading in PEPE through recent updates and liquidity pool enhancements. These platforms are well-integrated with local payment solutions and regulatory-compliant fiat on-ramps, which empowers local investors to access and trade PEPE efficiently and transparently, further boosting its visibility and liquidity in the ZA market.

Technical indicators for PEPE signal a potential stabilization, which encourages cautious optimism among ZA analysts and traders. The Relative Strength Index (RSI) currently sits near 48, indicating neutral momentum and offering respite after recent volatility. Despite short-term moving averages being aligned bearishly, the ongoing consolidation phase is generally viewed as positive by several South African technical analysts, who highlight firm support levels at $0.00001000 and stability above this threshold as constructive for medium-term traders.

Pepe’s decentralized and transparent tokenomics enhance trust, supporting capital inflow from compliance-minded ZA investors. PEPE has maintained a fully circulating supply, a renounced contract, locked liquidity, and a no-tax policy on transactions—all of which are critical features for South African investors given local regulators’ increasing scrutiny on transparency and project legitimacy. Industry observers in ZA note that such structural choices lower risk for participants and position PEPE favorably compared to meme tokens with opaque or modifiable supply mechanics.

ZA’s regulatory stance toward crypto assets remains open, allowing Pepe holders tax-compliant access and fostering institutional interest. South Africa treats crypto tokens such as PEPE as taxable digital assets and has made progress towards regulatory clarity, granting local entities the ability to offer and manage crypto portfolios within established frameworks. This environment, combined with sustained media coverage and favorable market sentiment, prompts ongoing consideration of PEPE allocations among South African asset managers seeking high-volatility, high-potential diversification within compliant investment vehicles.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.